This week, Facebook takes more SMBs into more advertising markets in more cities, while HyperOffice finally releases its “no geek required” suite of collaboration tools for business users.
SMBs Target More Cities With Facebook
Facebook (news, site) has just announced the expansion of its advertising program that will enable SMBs not only to target more cities and towns across the US and outside, but will also enable them to target audiences more accurately.
Facebook: targeting more cities and more markets for SMBs
In the latest move to expand its performance advertising program, Facebook is offering what it says is “thousands” of new cities in its self-serve advertising tool. Typically, Facebook isn’t giving a full list of which cities have been added, but you can check out the cities in a given area by signing up.
Guesstimates around the web at the beginning of this year put Facebook 2009 revenues at between US$ 600 – US$ 700 million, indicating the value ‘local’ advertising has for the the company.
By expanding the number of targetable cities though, it should be able to increase that figure dramatically as well as give SMBs access to towns and cities that they have not be able to access to date.
HyperOffice Releases Collaboration Suite
You may remember just before Christmas that HyperOffice (news, site) announced that it had issued a beta of a completely new AJAX version of its collaboration suite for SMBs. At the time the company said it gave users a whole new bunch of tools that provide a viable alternative to other collaboration suites from the likes of Google Apps to Zoho.
Well that release has just come out of beta and is available for current and business customers of HyperOffice, with a more generally available solution for home users available soon.
And one thing you can’t say about HyperOffice is that they’re being modest about what they think they’ve achieved. They describe it as a “re-invigorated, super-charged, eye-candy, ease-enhanced . . .new version [that] brings a gorgeous re-done interface, new features, more robust existing features, and scores of subtle changes and enhancements across the suite.”
At the time of the beta release of this “no geeks required collaboration suite” (the marketing is so good we just had to repeat it!) they outlined some of the things we could expect. These included:
- Online database
- Centralized online project management
- Secure online document management
- Outlook synchronization
- Secure email hosting mobile suite
If you’re interested you can check it out on their website.
Dell Simplifies SMB Data Backup
Dell (news, site) and Symantec (news, site) have announced they are collaborating to help SMBs protect increasing amounts of business-critical data by introducing a new disk-based backup and recovery solution.
According to figures that came with the announcement, the average SMB has experienced three outages within the past 12 months, with the leading causes being virus or hacker attacks, power outages or natural disasters. But only 23 percent of SMBs back up daily and an average SMB backs up only 60 percent of their company and customer data.