Full RSS Feed
Receive
the Free CMSWire Newsletter
R "Ray" Wang recently launched a new analyst firm called Constellation Research. Here Wang talks with CMSWire about the new firm and the landscape of disruptive technology.
Last week news about R “Ray” Wang’s new all-star analyst firm Constellation Research lit up headlines, tweets and chatter at the Enterprise 2.0 Santa Clara conference.
R “Ray” Wang is the blogger of Software Insider and former star analyst with Altimeter Group. He’s now CEO of Constellation — a firm that features 11 analysts and 5 advisors all of whom have been recognized in their own right.
Constellation Research analysts include Sovos Group’s Sameer Patel and Oliver Marks. The advisory board features CRM and Social CRM superstars Paul Greenberg, Chief Customer Officer for BPT Partners and founder of the 56 Group, in addition Esteban Kolsky, Principal of ThinkJar.
The firm covers eight areas of disruptive technology including: mobile, social, analytics and game theory, unified communications and video, internet of things, legacy optimization and lastly industry specific research in Next Gen Government and Customer Experience for Services Based Industries.
In this interview for CMSWire Wang talks about the challenge with legacy analyst firms, his new firm and the state of disruptive technology.
photo source constellation.org
Blake Landau: What inspired you to create Constellation Research?
R “Ray” Wang: Constellation features a team of solid independent analysts. Before Constellation there was no way for clients to access a portfolio of experts who could provide pragmatic advice on disruptive business problems. The inspiration for the firm came from the experience at Altimeter Group. There is a market for services that provide an alternative model—an open research model focused on consulting.
BL: What counter-intuitive conversations are missing right from the boardroom as it relates to social business?
RW: There is a gap between disruptive technologies and the knowledge and comfort level in the boardroom. Business models today are being destroyed and rewritten every day.
Companies don’t know how to adopt disruptive technologies—how to make them successful and scalable. Look at Facebook in the enterprise—most people didn’t think Facebook had a role in the enterprise space. Now companies are leveraging innovation from the consumer world. Social, mobile, analytics and the cloud are coming together to impact business models.
BL: What do you think about the Facebook announcement this week?
RW: While the Facebook announcement seems significant, it isn’t because the Facebook user doesn’t use only email. Facebook email for the enterprise is not safe or secure. Facebook is still just a platform.
BL: Do you think Facebook is the biggest CRM platform today?
RW: Facebook could be THE biggest CRM database today but if Facebook abuses that they could lose the trust of their users over night.
Continue reading this article:
Email It
