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App, Web Video Platform Provider Brightcove Aims for IPO

App, Web Video Platform Provider Brightcove Aims for IPOBrightcove provides the Web muscle for thousands of video content sites and recently launched its own app builder. With these two boom areas under its belt, what better time to go to the stock market?

A Sheltered Cove?

With the stock markets yo-yo-ing about recently, investors are looking for good performers at a time when some companies are pulling their IPO plans, and others seem to driven by hype rather than numbers. Brightcove has a pretty good track record, despite still being loss-making, with smoothly rising revenue figures and, by virtue of being in some hot sectors, video and apps, it should see a lot of interest.

So, the aim of a US$ 50 million floatation seems pretty modest at a time of silly valuations and hype. If successful, it should help the company grow from its current 3,300-odd customers and help build its app developer into a strong seller.

The company is also looking to move to a new HQ, which should enable it to grow; it plans to hire another 120 staff and develop further products. The company has expanded strongly into Europe this year and has partnered with the likes of Akamai in 2010 and, this year, with Ektron for online media streaming services.

A Future in Apps?

While the company has some useful patents for online video streaming that could be valuable, as a forward-looking business, its AppCloud platform should be the focus of interest. It uses HTML5 to build iOS and Android apps or mobile sites, linking the app to a cloud service to store data and information to offer a wide-ranging platform for developers.

With apps becoming an ever more important part of a company's profile, Brightcove could use its many video clients as targets for the AppCloud service. While AppCloud doesn't only do video, it would be a logical starting point.

Of course, there's a lot more competition in the app space with Adobe's Creative Suite now offering App development and many other providers playing in the space.

 
 
 
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