Cisco (news, site), a company that aims to provide the next big platform in enterprise collaboration, announced the availability of new Cisco Eos features that deliver advanced video experiences, better mobile functionality and content management capabilities.
Cisco Eos is a hosted SaaS platform that enables companies to create and manage social-entertainment experiences built around branded content.
The new features include:
- Deliver high quality video to any device: Multiple bit rate encoding allows content managers to upload media into Eos in almost any format and manage multiple versions of each asset. Dynamic streaming detects user bandwidth and switches between video file renditions to ensure playback at the highest quality possible.
- Reach audiences on multiple platforms: HTML 5 video delivery and Flash 10.1 support in the Cisco Eos video player allows brands to reach audiences on most mobile devices.
- Grow your audience and analyze trends: Content is easy to share from Eos-powered communities to other social destinations, like Facebook, via built-in sharing features.
- Easily upload and organize multiple media assets: Bulk media uploading makes it easy to upload professional content and assign it to one or more sites across a brand’s portfolio. Content mangers can now add multiple media items – such as audio and video files – in one operation and publish it to the site automatically.
This is an older video, but it might give you a better idea of what Eos is if you're not already familiar:
"Having a website, a Facebook page, and a Twitter feed is no longer enough for Media & Entertainment brands. It is the marriage of social technology and compelling entertainment content that drives traffic and creates new value for audiences," said Dan Scheinman, senior vice president and general manager, Cisco Media Solutions Group. "Forward-looking companies like Warner Music Group recognize the value of building unique relationships between their content and audience, and the opportunity this presents for the consumers and their business."
Warner Music Group was specifically mentioned because Warner Bros. Records artist Iron and Wine, who recently released the "Kiss Each Other Clean" album (so good, by the way), is the 100th live Eos site.
This follows a swing of momentum, including an almost 300 percent increase of Eos-powered sites and an annual growth rate of more than 50 percent in unique views and a 79 percent increase in page views.
Sold? Check it out here.