Ektron (news, site) announced a new Enterprise Technology Partner Program at this week's Synergy Worldwide Customer Conference. The initiative aligns participating companies in their efforts to provide comprehensive products for protecting enterprise technology investments.
Businesses have a lot of money tied up in technologies such as analytics, customer relationship management, eCommerce, globalization, marketing automation, search, social networks, etc. Has it been money well spent? Ektron hopes so, and the new partner program attempts to make sure of it via a few snappy integrations.
"Companies are not looking to replace these existing investments; instead, they want to derive more value from them," said Bill Rogers, founder and CEO of Ektron. "The fact that Ektron is not focused on hyped point solutions, but true technical integrations that extend the value of our technology with the market-leading technologies of our partners is a key differentiator for us."
So far, Ektron is working with big names like:
Brightcove (news, site) cloud-based online video platform that publishes and distributes video across the Web. "Media publishers today are surrounded by an increasingly fragmented landscape of devices and destinations, which present both new opportunities and challenges," said Jeff Whatcott, senior vice president of marketing at Brightcove. "Partnering with organizations like Ektron enables our mutual customers to better navigate this new landscape and enhance their site experiences while also increasing customer engagement and adoption."
Lionbridge (news, site) specializes in translation, development and testing solutions. "The Connector that we have built with Ektron ensures that Lionbridge clients have seamless global content functionality through Freeway, our client facing-portal," said Henri Broekmate, SVP of Worldwide Operations, Lionbridge. "This integration is another part of our strategy to offer technology-led solutions that accelerate time to market and increase our clients' global competitive advantage."
Webtrends (news, site) is all about mobile and social analytics. "Ektron recognizes the significant value in analytics solutions and the power of integrated analytics options," said James McDermott, vice president of business development at Webtrends. "Deep integration like Ektron's ensure that our mutual clients maximize their marketing investments and build strategic customer experiences."
"Developing meaningful technology partnerships is an area of importance for Ektron because we honor the existing relationships and investments that enterprise customers already have," added Rogers. "We are aligning with the best and the brightest technology leaders to ensure 'whole enterprise' success for our customers and partners alike."