February's theme here on CMSWire is all about mobility, so for this edition of our Enterprise 2.0 Roll-up we're turning to advice from strategy consultant Joe Shepley: "Mobility must be open."
"Fully leveraging mobility (people, process and technology) requires an organization to embrace openness," he said. "In large part, this is because enterprise mobility is fundamentally at odds with the traditional command and control hierarchy and makes it difficult (if not impossible) to maintain."
How to embrace? For starters, four specific attitude adjustments must be made:
- The belief that employees are less productive out of the office (at home, on the road) because they’re not at a desk (and able to be observed by their supervisor).
- Unwillingness to acknowledge that “business hours” can, should and must be different across the organization to reflect the different kinds of work done, the variety of customer needs, etc.
- Difficulty moving beyond the view that ideas and innovation don’t belong to a particular area — they belong to the organization as a whole, and therefore each and every member of that organization has the right and responsibility to contribute.
- The belief that information should travel along the lines of formal organizational authority and that deviations from this model of information sharing are to be prevented, avoided and punished.
"To some extent, these attitudes are not problems solely for organizations considering mobility — they also impact how organizations react to workforce demographics, technology changes and consumer/marketplace dynamics," continued Shepley. "But they all come together in the arena of mobility to present significant challenges to the development of enterprise mobility."
Interested? Check out the rest of his thoughts here.
Device Growth Drives App Growth
The mobile boom is rippling into all kinds of different arenas. For example, this week Billy Cripe highlighted a comparison of the raw numbers of landline subscriptions vs. cell subscriptions between the years 2000 and 2010. The results show the magnitude of this growth, as well as the combination of several historic IT trends:
- Using the web as a platform for application and business process development
- IT allowing more open access to business applications for employees and partners
- Corporate intranets architected in DMZs allowing for mobile browser access
- A huge increase in mobile web browsing
"As the expectations for rich content, delivered anywhere, continue to increase from the consumer space, businesses will also see an increased pressure to both create richer content and to deliver it to their employees anywhere they happen to be," he wrote. "This gives rise to a 'Users Everywhere, Information Anywhere' theme for business that will continue through the next several years."
Check out how best to adjust here.
Viber Tops Skype with HD VoIP
Viber was in the headlines as last year's mobile app alternative to Skype VoIP. With a new technology partner on board, we're betting they're about to become an even more viable competitor.
Viber and its new partner SPIRIT DSP, a provider of voice and video over IP engine technology, announced this week that TeamSpirit's Voice Engine Mobile is the driving force behind a new Viber iPhone app that offers free HD Voice calls:
Viber managed to land more than a million downloads for its free app within a few days of launch late last year, offering free calls over 3G and Wi-Fi. This new push for HD Voice calls could be the niche that rockets the company into all-star territory, but not until HD Voice technology picks up among the masses. Do you see this happening in 2011? Let us know in the comments below.
Neudesic Pulse 1.2 Brings Microblogging to Microsoft Dynamics
In a bit of non-mobile news, Neudesic (news, site) released version 1.2 of their enterprise collaboration platform, pulse. Neudesic Pulse 1.2 is much like Socialcast in that it brings the conversation into the environment you're working in, rather than require users to learn a new application. Specifically, this release adds rich integration capabilities to Microsoft Dynamics CRM 2011, including the ability to follow and interact with accounts, opportunities, leads, and people from within the CRM interface itself. (Think of it sort of like Chatter to Salesforce.)
Neudesic isn't the first company to bring microblogging to Microsoft (Vibe did that earlier this month), but what is less common here is how the application integrates right into already established work environments. Most collaboration tools must be accessed separately. This hasn't been a high-level problem, however, as the general look and feel of social enterprise platforms is almost identical to Facebook (and who isn't familiar with Facebook?). It'll be interesting to see which method enterprise bees prefer.