Full RSS Feed
Receive
the Free CMSWire NewsletterFor this week's roll-up we've got some of the hottest news from this year's Enterprise 2.0 conference in Boston, as well as some thoughts on your digital worth. That is, what buying and selling shares in social media entities, be they people, brands or blogs, might mean for the future.
Enterprise 2.0 Conference Keynotes Day 1
With more than 1,600 in attendance at the Boston Enterprise 2.0 conference, execs heard from the top intellects driving Enterprise 2.0 and Social Business strategy yesterday. Here's a look at four of the industry’s thought leaders:
Frame Metrics in a Way that’s Relevant
In rapid-fire style, John Hagel III kicked off a 15-minute keynote address that boasted the importance of measurable metrics in social software. Hagel, the co-author of The Power of Pull and co-chairman at the Center for the Edge for Deloitte & Touche, talked about performance, passion and creating new connections.
So, does social software really matter, Hagel queried? “The way it’s framed,” he says, "defines the magnitude of the impact and the pace of the adoption of which social software is received in the enterprise.”
Examine Social Insights
Mike Rhodin, Senior Vice President for IBM Software Solutions Group, discussed the notion of collecting insight from the collected data. So why does social software matter to the enterprise right now? Rhodin says it’s because social networks should be a means to build brand advocacy.
Change Your Hierarchy to Match Your Approach
Jim Grubb, the VP of Corporate Communications Architecture and Chief Demonstration Officer of Cisco Systems, discussed how a virtual, non-linear structure in the enterprise can effectively manage employees and empower employees to perform at a higher level. Cisco has been striving to eliminate the barriers in both time and space, but Grubb says it hasn’t happened without challenges. The enterprise must encourage and set up rewards, or the virtual processes won’t be successful.
Create a Platform for Creative Genius
Christian Finn, Director of SharePoint Product Management for Microsoft, talked about how the power of an open idea forum can lead to more enthusiastically engaged employees. The idea platform increased innovation, agility and competitive advantage within Microsoft and could do the same for many enterprises.
Enterprise 2.0 Conference Keynotes Day 2
The Consumerprise Era
Chris Morace, Senior Vice President of Business Development at Jive Software, took the stage and and asked a very important question about the future: Should it be Enterprise 2.0 or Social Business?
Contextography and the Customer Experience
Adobe's Principal Product Marketing Manager of the Digital Enterprise Solutions Business Unit, Ben Watson, started out with some hard hitting words:
"If you are currently planning for the future, and embracing the idea of social media, then I would maybe postulate that it's already too late."
3 Components for Better Business with Enterprise Software
You gotta love a man whose definition of an F-bomb is "fun."
Tom Kelly, CEO of Moxie Software, spoke about how expectations have changed. The reality of our world today is overwhelming. With respect to that, looking for ways to simplify things and conduct business, is essential for dealing with the speed of change.
Continue reading this article:
Email It
