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the Free CMSWire NewsletterThis week we discussed letting go of the baggage when moving from social media to social business, social web strategy and keeping up with the external enterprise.
4 Best Practices for Transitioning from Social Media to Social Business
We've hopped around from 'Web 2.0' to 'Social Media' to 'Enterprise 2.0' to our current spot on the 'Social Business' train, keeping all of our baggage in tow.
And that's the problem.
If we really want to see the same kind of effectiveness in the work place that we've seen in the consumer space, it's time to ditch some old habits. This week we have four essential ways to make your business a social business. Here are some teasers:
- Respect Time Management: I could be on Facebook all day. In fact, most Saturdays and Sundays I am. But if I'm on [insert your social business app of choice] all of my work day, how would I ever get anything else done?
- Manage, Refine the Volume Controls: One nice thing about consumer social networks is that your engagement can vary across the full spectrum — from full time maniac, to lurker, to zero engagement. There's no pressure, and it's up to you to decide when or if you feel like participating. But of course, this probably doesn't fly in the workplace.
- Differentiate Between Networks and Communities: The key issue here is one of definition. While in the past the words community and network have been used interchangeably, recent social business times call for a bit of differentiation.
- Focus Small, Strategic Successes: While Facebook is sitting happy and increasingly fatter with its 750+ million users, applying the same formula — the larger the number of participants the better — to a business atmosphere can be a colossal mistake.
4 Ingredients to a Successful Social Web Strategy
For many marketers, cross-channel marketing on the social web has been a dizzying, ad hoc and all-too-often unmeasured experiment. What many don’t understand is that the social web offers the greatest marketing opportunities we have ever seen, so it’s time to get serious.
But instead, marketers are defaulting to a Facebook-only strategy — carving out a few dollars to create a fan page, getting a college intern to manage it and telling the CEO that they’ve got social covered.
The real recipe for success isn’t as complicated as some may think, and it works equally well in the B2C space as it does in B2B business models:
- One Part Facebook
- One Part Social Web
- Three Parts Community
- One Part Measurement
Socialcast Now Collaborates with the External Enterprise
The enterprise collaboration kids over at Socialcast made some significant changes to their platform this week. In addition to a few handy new features, external collaboration is now a focus point for the company.
The process is pretty straightforward: When a user creates a new collaboration group, he or she simply checks a box to make it “External facing:"
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