Enterprise 2.0 Roll-up: Google’s Marketplace Puts Everything in the Cloud

By Chelsi Nakano (@chelkano) Mar 11, 2010 Comments

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So, the announement of the Google Marketplace was a pretty big deal, wouldn’t you say?

The excitement revolving around the new development goes to show how ready and willing most of us are to pack up and move to the cloud, and the Google brand is obviously going to play a major part in getting us there.

The Future of Productivity is Sky High

“The future of productivity applications is in the cloud,” wrote Ellen Petry Leanse, Google Enterprise marketing specialist. We’re inclined to agree, and here is a list of some of our favorites that’ve already made their way there with the release of Google Marketplace:

Zoho

Ah, our valiant little productivity suite friends. They work so hard in the shadow of Google, and now we predict they’ll get some serious play by using the search giant to promote their tools.

In fact, Zoho has two offerings in Google Apps Marketplace: Zoho CRM and Zoho Projects. Both tools allow users to plug Google Apps into the Zoho CRM or Zoho Projects system:

Box.net

Box.net offers a content management application for Google Docs that allows users to access and integrate their Google files directly within the Box.net ecosystem.

In plain English, that means you can create a Google Doc as a file type within Box.net and then utilize the collaboration tools of both platforms. Moreover, you can access and manipulate your Box content directly from within Gmail and Google Calendar (some smell a SharePoint replacement):

Aviary

Aviary offers web-based image editing tools as well as vector graphics and audio editing. Its integration into Google Apps means users can create graphics that can then be accessed by Google Sites, Google Docs, etc. Also, it adds functionality that Google hasn't previously seen—unlike Box.net and Zoho—although, we've yet to hear about Google's plans for the recently acquired and semi-similar service called Picnik: