Apple might have turned a ton of heads with the announcement of iCloud, but Microsoft isn't going down without a fight. Meanwhile, the Internet is mad at Facebook (again) and Salesforce.com is making some notable moves.
Trying to put a spoiler in front of Apple's recent iOS5 and iCloud news, Microsoft talked about its long-serving SkyDrive service as a suitable alternative in a recent Windows Live Blog Post. The post highlights how Hotmail can sync your mail and documents and SkyDrive acts as cloud storage.
Of course, there is no media management or synching between multiple devices, but we suppose the point is that it's here now, and will be more firmly embedded in the upcoming Windows Phone 'Mango' update and, by association, Windows 8.
Apple's openness in allowing coders access to the API to work the features into their own apps, and Microsoft's current closed door policy is still a major gap, but, nevertheless, the post reveals that Microsoft has its eyes on Apple.
Though Facebook's facial recognition feature has been around since December of last year, the move to make it opt-out instead of opt-in has ignited the sort of privacy uproar we've come to associate with the social network.
Here's how it works: When a photo is uploaded to Facebook, the platform now prompts users to tag friends that the facial recognition system recognizes:
It's not that big of a deal, and yet the Internet seems to be falling over itself once again, crying about privacy this and privacy that.
"Unfortunately, once again, Facebook seems to be sharing personal information by default," wrote Graham of Sophos on the company blog. "Many people feel distinctly uncomfortable about a site like Facebook learning what they look like, and using that information without their permission."
Rather than splash out billions on a big name, Salesforce is taking the more subtle route and putting some money behind the clever enterprise 2.0 peer-to-peer-based video and collaboration outfit VSee, whose service allows simple video collaboration, document sharing and file transfer.
Poised as a Skype competitor, the platform contains no frills or fluff — just the actions users will want to work with. Remote teams can create meeting invitations via a hyperlink that will start a session, all without the need to install complex software or throw expensive hardware around.
We are only a few weeks ago from the Enterprise 2.0 Conference in Boston (June 20-23). If you are working hard to make your business more social, this is a must attend event for you.
The Enterprise 2.0 Conference is about the tools and technologies and the strategies behind building a social business. It's three and a half days packed with solid advice and great examples.
There are a number of different tracks you can follow such as:
- Social Apps and Platforms: Chaired by The Real Story Group's Tony White, learn all about the current social and collaborative platforms and get a look at the market trends shaping the next generation. Look at whether you should buy a product or a platform, how SharePoint fits the bill and what's involved in designing a DIY/bespoke platform.
- Mobile Enterprise: Chaired by Maribel Lopez, Principal Analyst and VP with Constellation Research, you will learn how to build mobile-enabled E2.0 strategies that will improve your business processes.
- Analytics and Metrics: Chaired by Manuela Farrell, Conference Manager: Interop, Cloud Connect & Enterprise 2.0, UBM TechWeb, you will explore different ways to measure and track the success of your E2.0 initiatives.
See the full agenda here.