These last few days have been all-embracing, to say the least. Examining social networking in the workplace, new mobile solutions, the reappearance of knowledge management and snowballing conspiracy theories about privacy, this week's roll-up is brimming with the latest Enterprise 2.0 news.
It's All About Social Networking -- And The Beatles
This week Toronto-based consultant Len Rosen talked about how the enterprise is using social networking to engage customers. Likening the new-ish phenomenon to Sergeant Pepper's Lonely Hearts Club Band (yes, the album), Rosen aims to distinguish social networking in the workplace as this century's genre breakthrough.
"Today customers drive sales because they have the means through the Internet to independently research, educate themselves and find solutions to their organizational problems," he wrote. "Gone are the days of the customer representative being the sole source of information."
Even SharePoint has gone social. Jeff Carr of Earley & Associates noted the upcoming tagging and categorizing features in the platform, and the doorway this will open for connecting employees with similar interests.
"This can result in increased levels of innovation through knowledge exchange and information transfer," he wrote.
KM is Back in the Game
Reinvigorated thanks to -- surprise, surprise -- our social ways, good ol' Knowledge Management is back for a second round. It's gotten a makeover, but that doesn't mean we can leave all our old practices in the past. In fact, Carl Frappaolo of Information Architected says a knowledge management implementation is only partially about technology.
"This is particularly the case with initiatives that fall under the 2.0 umbrella," he wrote in an article on Monday. Definitions and discussion all too often focus on technology. The inclusion of a technology focus provides a direction, however, you must still define the business imperative behind your initiative."
Speaking of knowledge management, Imaginatik beefed up their "collective intelligence" solution, Idea Central, by enabling mobile customers to access it with their smartphones.
“When you’re talking about enterprise-scale innovation, you can’t afford to leave people out of the process just because they’re not always at their desks,” explained Mark Turrell, CEO of Imaginatik. “With Idea Central Mobile, executives, sales representatives, technicians, and anyone else can now participate in innovation activities from anywhere in the world.”
Google Knows Too Much About Us
Currently, many believe privacy is like the backbone of this whole E2.0 shebang. Without it, these anti-snooping advocates feel there's no real support, and that efforts to socialize the enterprise without an old school attitude towards confidentiality, if continued, will lead to some great catastrophe.
Independent computer security researcher Moxie Marlinspike is especially determined to point the finger at Google.
"They have an awful lot of data," he said at the SOURCE conference last week. "They record everything. They have your IP address, your search requests, the contents of every e-mail you’ve ever sent or received. They know the news you read, the places you go. They’re even collecting real-time GPS location and DNS look-ups. They know who you friends are, where you live, where you work, where you are spending your free time. They know about your health, your love life, your political leanings. They even know what you are thinking about,”
His solution? A user request scrambler called GoogleSharing.