This week in the Enterprise we took a look at which trends are driving social business, as well as Apple's recently released numbers and rumors of an up and coming tablet from Amazon. 

Employees Are Bringing Devices to Work and Work Home

IDC released a study on the consumerization of information technology within the enterprise that indicates an increase in the use of personally owned devices (e.g. smartphones and tablets) to perform work on behalf of companies. As it turns out, this trend is also driving adoption of social media applications for business purposes.

The study included more than 3,000 information workers and business executives in nine countries. The data shows that there has been a 10 percent increase in the last 12 months of personal devices being used for work purposes:




Study participants predicted that tablets, which didn’t even exist 15 months ago, will grow more important than any other consumer device for completing work by 2012. The same is true for social media. The same applications workers are using to share photos are now increasingly being used to engage customer communications, market products and perform market research. Hello, social business!

Although enterprises mostly agree that allowing employees to use their own devices is a good thing because it allows them to be more productive and reduces internal costs, the consumerization move is not without challenges. Consumerization increases IT complexity, for example. Companies have more devices and more applications to understand and manage. 

Are you currently using your personal cell phone or tablet for work? Does your company have an official policy around this or do you just do it? We’d love to hear from you.

Apple's New Highs, Lion, New iPhone in September

As widely predicted, Apple sold over 20 million iPhones and nine-and-a-quarter million iPads in its most recent quarter, according to recent figures. The news sent Apple's stock price over the US$ 400 barrier. With over 15 billion downloads and over 425,000 apps in the store (100,000 for iPad), digital downloads are also raking in massive numbers. The most impressive number, however, is Apple's US$ 76 billion in cash. Is a large acquisition in store or some unheard of new product?