Three organizations recently reported on their real-life experiences with Enterprise 2.0, all the way from approaches to challenges. Unsurprisingly, these unique examples have a number of common roots that are certainly worth checking out if you too are on the brink of your enterprise adventure.
In other news, apparently the Web died this week. Crap.
Lessons Learned from Real-Life Enterprise 2.0 Experiences
Social media strategist and Principal of Chess Media Group, Jacob Morgan, went out and started interviewing companies that were initiating some type of enterprise 2.0 effort. Thus far he has the dirt on Oce, Vistaprint and Intuit. His common findings include:
People, Not Technology
It seems that a previous article from Carl Frappolo was spot-on. Morgan reported that all three companies had technology on the back burner, while change management and culture shifts were front and center as the key elements in getting employees to adopt and use new platforms.
"The focus needs to be on changing and encouraging desired behaviors," he said. "All three organizations told me that the focus of their initiatives was on the users themselves and not on the corporate benefit as a whole. Meaning instead of going to employees and saying, 'use this tool so company X can make and save money,' they said, 'this tool can help make your job and your life easier, and this is how.'"
ROI and Unexpected Returns
Apparently, predicting returns isn't on the agenda.
All three companies reported the inability to guess what sort of ROI they'd be looking at, but that didn't stop them from heavily investing in E2.0.
"There has definitely been a large serendipitous factor," continued Morgan. "At the end of the day, employees are the most valuable asset for any organization, therefore it was logical for all three of these companies to empower their most valuable assets to do their job better."
One Hit Wonders Don’t Exist
Basically, this means you can't expect smooth sailing from day one onward. It just doesn't happen. Everybody hits walls, dead ends, bumps in the road, etc. But if you're listening to and implementing user feedback, you're on the best track you can be on.
Check out the rest of Morgan's findings here.
Is the Web Really Dead?
Of course not, don't be silly. Wired magazine just has a wild bee in their bonnet. Perhaps it was the same bee that struck back in 1997, when they ran a similar story.
In any case, the Web is certainly cracking up and changing. From smartphone adoption to peer-to-peer apps, it's a volatile landscape that Wired looks at in detail. But dead? We'll leave that one up to you.
Experts Compete for Social Media Marketing Stardom
Check it out, SAP is running a campaign that's sort of like the first ever virtual reality TV show. Officially launched by Page One, the interactive campaign enlists the talents of five experts of SAP Crystal solutions. The campaign is comprised of challenges, each of which call upon participation from the community, making the campaign -- officially titled Reportapalooza -- a big mashup of communication. There are prizes and brownie points to be won, so, have a look.
Continuity Combines Content Management and Collaboration
We welcomed a new platform for collaborating to the table this week. Continuity 1.0 is the premiere content/task/project management solution from a company called Virtual Workplace, and features many of the things we love about enterprise collaboration in the social age: instant messaging, task tracking, file exchange, etc.
It isn't much to look at, but if you're looking for simple beginnings with a load of cool features, you may want to check it out.
5 Social Networking Tools for Enterprise Collaboration
Sure, there's a handful of enterprise-level tools that were built to look and act like our favorite commercial offerings, but why not use the platform that inspired them? Facebook and Twitter are so ubiquitous that finding ways to incorporate them into daily workflow is becoming easier and easier, but some organizations still remain hesitant (or downright scared) when it comes to officially implementing them. Check our argument for social networking tools in the workplace here.