Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Enterprise 2.0 Roll-up: The Story of Facebook and Skype, Zoho's Mobile CRM App & How to Deal with Social Malware

Skype and Facebook owned the headlines this week with their integration news. Meanwhile, yet another of Zoho's apps went mobile and we took a look at how to manage the malware that comes through social networks. 

Facebook + Skype 

And then suddenly Skype was the hottest property on the planet, acquired at a premium by Microsoft, feted by Apple and Sony to appear in burnished form on their lead devices, and now appearing in a technology tie-up with Facebook to offer video chat between you and your social media friends.

The new Video Calling feature works by clicking on the Video Call button. A pop-up video shows your camera's view while the call is established, then your friend pops up and off you go. It's all in-browser, with only that minor one-time plug-in to start the whole thing rolling.

Soon you'll call your family, who'll call their friends, who'll rope in their friends, making the whole thing a viral process waiting to happen with no log-ins, delays or logos.  

According to a San Francisco Chronicle article, Steve Ballmer was, "as excited about this as anyone was. Skype's strategy is about endpoints, we want to be as ubiquitous as possible… If we integrate with Microsoft's assets, that's great. You can now talk from Microsoft assets into the Facebook network."

Meanwhile, Skype CEO Tony Bates mentioned that Microsoft helped keep the new partnership moving forward, which was started before the MS/Skype deal. Facebook CEO Mark Zuckerberg said Facebook has a really good relationship with Microsoft — not surprising as the OS company has a minor stake in Facebook.

Zoho's CRM App Hits the iPhone

Zoho's new (and free) mobile CRM app allows access to leads, accounts, contacts, possible customers and their customer-related activities. Data for Zoho CRM is stored locally on the iPhone so you can work with no signal, or if the phone needs to be in airplace mode; users can create, edit or delete records, with those changes updated when you get back online.

 

 

The app works happily in the background so you can get on with calling and making sales. It can also integrate with other apps, so you can send e-mail, log calls as you make them and locate a client on the map and navigate to them.

The app is free but it costs US$ 3 per user per month to subscribe to Zoho CRM Mobile. Enterprise edition customers get this for free. If your organization doesn't give out iPhones, there is always the web app, which works in Android and BlackBerry mobile browsers.

StumbleUpon Beats Facebook for Sent Traffic

You read it right: Web discovery site StumbleUpon is generating more traffic for other websites than the mighty Facebook.

StumbleUpon and Facebook have remained far ahead of rivals such as Twitter, reddit, YouTube and Digg, but Facebook's numbers have dived in recent months, allowing StumbleUpon to take a narrow lead. Is this an increasing sign of Facebook's drop in relevance among users?

 

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