It's easy to assume that the bigger a community is the better off, but this week we took a look at why keeping the guest list VIP-only might be a better idea. Meanwhile, Microsoft celebrated its one year anniversary of the Office2010 release with a big "I told you so" and to the surprise of no one, a handful of companies piled on some more social features.
While clearly there is value in user adoption, many social networks generate far more value by limiting the size of the community. For this reason, smaller communities are an emerging trend on the consumer Internet. For instance, the popular photo-sharing app, Path, limits the number of connections for each user to 50. Moreover, according to the tech rumor mill, the new Google social service will also cap the number of connections to create “circles” of your closest friends and family. By limiting the size of the community, these services hope to increase the quality of the experience and the richness of the connections.
In other words, there's a rising number of cases in which business communities may be best served by keeping membership reserved for VIP.
This week we celebrated the one year mark of Microsoft's Office2010 release we're nice like that. Also, we wanted to see what the company would say about what was once referred to as its bestselling version of Office.
In the words of Takeshi Numoto, Corporate Vice President for Office:
When we released Office 2010 to the world one year ago, our critics weren't easy on us. They said we were heading in the wrong direction by continuing to invest in our desktop applications in addition to the cloud. Even more recently, there've been more predictions of the PC's demise…
In fact, business customers are deploying Office 2010 five times faster than they deployed Office 2007. Office 2010 is also the fastest-selling version of Office ever. And nearly 50 million people worldwide use Office Web Apps to view, edit, and share their documents from anywhere with a browser and an Internet connection.
However, a recent report from Forrester Research suggests Office2010 sales have been hit by competitors. After looking at a number of them, including Google, Zoho, IBM and Novell, the research specifically concludes that many enterprises are putting off purchasing MS Office upgrades while they try out other things, many of which are offered on free trial basis.
How will year two look with this information on the table? Let us know what you think in the comments below.
Attensity's refreshed Analyze Respond multichannel customer engagement application eases the process of integrating social media into the customer engagement process.
The release is aimed at customer contact centers, whose representatives interact and respond to customers' comments and complaints. With Respond 5.1, contact center agents can route and respond to customer requests for help in social media from the same application they use for emails, phone calls and other channels. Such streamlined workflows can improve the experiences customers receive, even if they originally had an unfavorable one:
Cloud-based social collaboration platform Central Desktop recently added new features to its collaborative suite. New features include presence detection and polling, which will enhance the way collaborators engage with each other online:
- Polling adds a new dimension to discussions. Rather than simply relying on qualitative input, users can now quantify the opinions in discussion threads. These come with email notifications and the ability to take polls manually.
- Who's Online lets users see who from the team are currently available, and this will also include quick links to each member's public profile.
- My Collaborators involves a list of select and frequently contacted persons from within the team. This is conveniently displayed right on the dashboard for easy access.
- Workspace Observers is a feature that lets users see other members of the team who are currently viewing, but are not participating in an active capacity. Central Desktop says this permission level is ideal for situations in which members of the team will be watching, but who don't necessarily need to contribute.
Central Desktop targets businesses of all sizes, although CEO Isaac Garcia says their aim is to be a SharePoint alternative that's "available to the masses."