This week in the enterprise, popular collaboration platform Yammer announced three new integration tools that aim to take the company above and beyond its competition. Meanwhile, the share price for LinkedIn continues to climb into what could be scary territory.

Yammer Reveals 3 New Business Integration Tools

Yammer (news, site) revealed three suite additions at a press conference in San Francisco this week. Each of the features have a hand in promoting the integration of the product within systems of record:

Yammer Activity Stream & Activity Stream API

"Activity Stream" pulls together stories about coworker actions in their enterprise apps. The Stream is automatically populated, and includes the roll-up logic we've all grown accustomed to thanks to Facebook.

yammer_activity_streams_ss.jpg Yammer Activity Streams screen shot

The release of the Yammer Activity Stream API will enable third-party developers to publish activity stories from business applications into the Yammer Activity Stream.

Enterprise Extensions to the Open Graph Protocol

Yammer is extending the Facebook Open Graph Protocol into Intranets so that it may include extensions for business-specific objects. This way, information that would do well to go viral within the workplace can go viral.

Perks include:

  • Follow records to get notified of updates
  • Share internal and eternal links with your colleagues
  • Comment and Like activity stories to start a conversation

Yammer Embed

The name says it all. While integration with SharePoint was a good start, the Yammer Embed feature enables feeds to be plugged into any HTML or JavaScript-based business application. This means users will be able to view and participate in Yammer discussions from virtually anywhere.

To find out more, including what this might mean for the competition, check out our full coverage here.

LinkedIn is Killin' 'Em

LinkedIn (news, site) became the first of the major social networks to file for an initial public offering this year. The networking site's share value debuted at US$ 83 with a whopping valuation of US$ 7 billion. Those are big numbers, especially considering the fact that expected share value was US$ 32 to US$ 35.

The LinkedIn IPO is particularly important for the pre-IPO social media companies, including Facebook, Twitter, Zynga, and Groupon, which are all waiting to see how the professional social networking company does before jumping into the IPO pool themselves.

About the price: It's kind of frightening, right?

"[T]he underwriters have to be absolutely sure they have the price right," said Scott Sweet, managing director of research firm IPO Boutique. "There is no way they would risk blowing up this deal when they very well could be chosen for Twitter, Groupon, Zynga or Facebook's [IPO] down the road."

On the other hand, a recent article from The Economist wonders if history is about to repeat itself:

With luck the latest web bubble will do less damage than its predecessor. In the 1990s internet euphoria caused a dramatic inflation in the price of telecoms firms, which were creating the infrastructure for the web. When internet firms’ share prices plummeted, telecoms investors suffered too. So far, there has been no sign of such a spillover effect this time around. But the globalisation of the internet industry means that many more people could be tempted to dabble in web stocks in the current boom, adding to the pain of the bust.

What do you think?

Nuance Updates OmniPage, Adds Cloud, Image Cleaning and eDiscovery

Good news for those still drowning in paper documents! Nuance (news, site) has added a cloud connector to the latest edition of OmniPage, which allows for saving and conversion in any of the popular cloud services.

OmniPage 18 also offers improved scanning and claims to save up to 15 minutes per page in user time. Users of the product can thank a 67% increase in layout accuracy and an 18% character accuracy improvement when converting a page into an editable document.

Enterprise Collaboration: How Do You Know When You Have Failed?

In this article, Jacob Morgan of Chess Media Group asks: "If an organization deploys something that nobody adopts, is that a failure? Do you just give up and admit that maybe this type of initiative just isn’t a good fit for the company?"

The truth is, the definition of both failure and success is different depending on who you're talking to -- especially when it comes to the enterprise collaboration space. 

Read on for tips on how to differentiate between failures and bumps in the road.