Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Enterprise Collaboration: Guidance From the Experts

In addition to the good stuff  — social media participation strategies, mobile productivity, etc. — these final weeks of our expert enterprise collaboration party addressed how enterprise 2.0 is failing to deliver, and why it might not be a good fit for your organization at all. 

  • The Importance of Context: Why Enterprise 2.0 Still Fails to Deliver Value. Enterprise 2.0 has been cited by analysts, vendors and consumers as one of the most important emerging trends in business technology in the last decade. Yet we still haven’t witnessed a glut of measurably successful Enterprise 2.0 deployments.
  • This is not a measurability problem — it stems primarily from the rampant misapplication of consumer technologies in the form of point applications. As the name indicates, Enterprise 2.0 requires enterprise-ready technologies. This requires more than tossing handfuls of disconnected and undirected blogs, forums, social networks, micro-blogs and wikis into the enterprise. Indeed, successful Enterprise 2.0 deployments begin by focusing on business problems and succeed by creating an integrated enterprise solution.

 
 

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