The ink is barely dry on the cheque, but already Fatwire's takeover of Infostoria is reaping tangible reward.
The Web CMS developer has plundered the Infostoria locker in double-quick time, and the result is Fatwire TeamUp, a spanking new collaboration platform that ticks all the right Enterprise 2.0 boxes.Fatwire CEO Yogesh Gupta showcased the new technology at Gilbane, and if you missed him there, then you ought to be ashamed of yourself, because apparently the Fatwire booth was getting more attention than a girl with lip-gloss at an Amish prom.
And why not? The Enterprise 2.0 capabilities bought in by Fatwire last month (in the shape of Infostoria) considerably broadens the scope of its portfolio. And with the release of TeamUp, Fatwire aims to become recognized as a genuine enterprise-wide content management provider.
Teamup offers the full range of collaboration features, enabling the development of wikis and blogs, incorporating social tagging and all of that trendy new-age stuff, alongside a gin-u-wyne content integration platform.
Specifically, here's what Teamup customers can look forward to:
* Instant internal collaboration: Enables non-technical users "with a single click" to set up a wiki, blogs and more, invite participants from within the enterprise or partner organizations to join, and start working together and sharing content of all types.
* External site community: "Facilitates user-generated content and community-building among customers and other site visitors. Site owners can enable blogs, wikis, and content tagging on any part of the site, thus creating the participative and collaborative experience that builds customer loyalty and increases purchase rates."
* Content integration and reuse: Enables sharing of rich media via a peer-to-peer content integration platform. With search facility.
* Digital asset management: Centrally store and manage high volumes of video, images, and documents. Media plug-ins automatically convert these assets to formats suitable for delivery over the Internet and to mobile devices [more details would be nice here, Fatwire].
* Enterprise-class deployments: Offers sophisticated role-based workflow capabilities and an enterprise-class security infrastructure including access control, authentication, single-sign-on and more. FatWire TeamUp enables the addition of web 2.0 collaboration capabilities while maintaining the security and integrity of business processes and assets.
So there you have it. And just in case you were wondering how all this will fit in with Fatwire Content Server, Fatwire unveiled a "roadmap" for integration with its Web CMS mainstay.
In a nutshell, any type of content from TeamUp wikis, blogs or otherwise can be ported to the CMS "with a single click," and straight to the Web if required. Also, Content Server visitors can link to a branded wiki that offers various collaborative features for community and user generated content.
Meanwhile, Lou Latham, one of the magi at Gartner, contributes this:
“The Web is a participatory medium and users require this type of interaction online, whether at home, at work, or as an online consumer. Organizations must offer an online experience to their employees and customers that meets their needs for collaboration and community. This is no longer a nice-to-have – it is a business requirement.”
Collaboration ... is a business requirement? Hmmm. A bit strong, perhaps? Is it really an absolute requirement? Feel free to contribute below.
For more on Fatwire TeamUp, go here.
To check out Content Server, go here.
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