Apple might not be a big Flash fan, but Google is. The Internet giant's browser, Google Chrome, now directly incorporates the Adobe Flash plug-in. 

For the Love of Flash

That's right, as of Thursday Google and Flash are inseparable. The stable version of Chrome 5.0.376.86 houses the Adobe Flash plug-in, and, more importantly, enables it by default. 

This is significant because built-in Flash was previously only available in the developer and beta releases of Chrome. This step into the mainstream further highlights Google's vote of confidence for Flash, and follows shortly behind the re-enabling of the integrated Flash plug-in in the Beta channel. 

The Other Side of the Fence

Google's love is especially important for Adobe's multimedia platform now that Apple is rallying hard against it (see: Apple's Flash ban; see: that particularly cutting letter from Steve Jobs about Flash's shortcomings).  

Similarly, browser developers have historically been less than stoked about Flash's tendency to crash browsers and confuse the interface, but efforts to catch Flash up with Web standards have raged on nonetheless.  

Today there's no denying that Flash is still widely used on the Web, and Google's hand will certainly push the conservation of it. Meanwhile, Adobe's own efforts include the Flash Player 10.1 release, which works on mobile phones as well as computers. This of course means nothing to iPhone holders, but people with Android phones can appreciate it as well as receive automatic updates. 

Furthermore, because Flash is now delivered directly via Google Chrome’s updating system, users can expect the minimization of security risks.