INgage Networks Improves Community Analytics in ELAvate 1.2What good is your community solution if you aren't tracking what's happening in it? INgage Networks knows how important community, or social analytics are. That's why today they are introducing a new version of their analytics solution: ELAvate Analytics 1.2.

Community Insights are Critical

We could travel down this road again that speaks to the importance of paying attention to what's happening in your community. We've certainly discussed it a few times before. And we've brought news of social software vendors who are improving their abilities in the area of social analytics: Telligent and Jive to name just two.

Sometimes though, it's just important to demonstrate who is doing it and how. INgage Networks, formerly Neighborhood America (smart name change by the way) has been delivering community solutions for awhile, but they've never made it to our radar until now.

Listed in Gartner's 2009 Magic Quadrant for Social Software -- under their former name -- INgage has released a new version of their ELAvate Analytics solution to help organizations understand what is happening in their communities.

Supporting Analysis Across Multiple Communities

One of the nice capabilities of ELAvate 1.2 is its ability to measure engagement across multiple communities, because many people participate in and contribute to any number of communities. But that's just one of the features of this solution.

ELAvate Analytics 1.2

There are three types of reports: 

  • Membership: How your communities are growing over time.
  • Engagement: What members are engaging more in the community and during what periods.
  • Performance: Based on standard Six Sigma Customer-Drive Organization (CDO) approaches to help determine the member the topics that are driving the most engagement in a communities or across communities.

Idea Engagement View

and two indepth analysis views: 

  • Opinion Analysis: Includes a visual map that will tell you where performance is doing well, and not so well within a community.
  • Cohort Analysis: Organize community members into groups based on profile data and compare their interaction in the community.

Opinion Analysis - Approvals vs Views Heat Map

Advanced Business Intelligence

ELAvate Analytics is built on a data warehouse backend that let's you not only run pre-built reports and analysis on your communities, but also enables you to integrate other third party applications to provide indepth business intelligence.

ELAvate APIs provide the ability to pull raw data into other reporting systems and integrate with CRM solutions, and advertising and lead-generation systems.

And if you want to bring together your analysis of both your internal communities and the external social networks you use, like Twitter and Facebook, you can do that to.

An Enterprise Wide Approach

Sometimes it's hard to see where one social software solution is any different than another. With INgage, IDC analyst Michael Fauscette points out one differentiator:

“This is the first solution I’ve seen that takes a fully integrated approach. I’ve looked at a lot of [competitor] platforms. They typically pick one area of the social business problem – but the problem is that it’s a complete enterprise transformation that’s needed, both internally and externally.”

What also sets INgage apart is that it is a hosted offering, with each customer having their own private cloud, ensuring that customer data is secure.

2010 has brought INgage a new name, and the potential for a CODiE award for Best Social Networking Solution against You can get more details about the company and their latest updates on the INgage Networks website.