The World of Online Video AdsAs part of this new feature, KickApps supports out-of-the-box integration with Google AdSense for Video, Scanscout, Adap.tv and 24/7 Real Media. Support for DoubleClick’s DART and others should follow shortly. Online video has emerged as one of the most engaging applications on the web today, and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of US$ 43.00, with demand for video inventory outstripping the available supply.
How It WorksKickApps customers, who have bought the advertising inventory from their KickApps powered social media and video websites, will be able to access these new advertising features. Integrating video ads is a simple three-step process: # Create a custom video player using the KickApps Widgets and Video Player Studio # Select from a list of modules of ad networks or pre- and post-roll # Provide the ad network’s publisher ID number or the URL of a Flash video file
KickApps Advertising Interface
“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and an easy path to revenue generation,” said Alex Blum, CEO of KickApps. Overall, KickApps continues to make it “incredibly easy” to create compelling social media and video experiences, along with making it easier for web publishers to monetize video on their websites. KickApps promises to make every web publisher and designer “a social media rock star.”