Move over scientists, we’re all feeling lucky these days. At least, we are when it comes to relevant search results thanks to companies like MetaDolce. To be more specific, OmniSearch is MetaDolce’s new and robust platform for semantic searching.
Last time we talked semantics the conversation featured Noesis, the semantic Web search engine developed specifically for scientific vernacular. This time around is considerably broader, as OmniSearch is designed especially for e-Commerce, social networking and informational websites.
Getting Rid of the Irrelevant in Web 3.0
As we continue to move steadily into the era of Web three-point-oh, the defining characteristic of this change is without doubt an adjustment in the way we search for and receive information.
Semantics, semantics, semantics. You may have heard the word one, two, twenty times today (six so far on this site alone), and for good reason. Out of necessity, the Web is steadfastly developing into a much more user-specific information super highway and semantics are pioneering the journey.
A response to the implications that come with never-ending amounts of information, the ability to filter search results before they’re rendered leverages productivity. Brooke Aker, CEO of Expert System, USA explains the transformation like this:
- Web 1.0: Google and Yahoo-like search technologies. Keyword searches equal single point production and mass consumption. But single point production? That just wasn’t enough. An obvious answer was to connect points of production to each other.
- Web 2.0: Often called the “Social Web” (also known as the great democratization of information). Web 2.0 connects people and documents to form one massive lump of production points and output. In other words, mass production AND mass consumption. Consequently, all that connecting has led to a severe spike in the amount of information floating around on the Web. Under the weight of it all, productivity has stifled (how many times have you been distracted by irrelevant search results? Did they assist in sneaking a totally meaningless YouTube video into your work day? How long does it take you to complete one task?
- Web 3.0: Let’s get specific with it. Semantic technologies work not only to search for, but to connect, analyze and assemble very specific and uniquely designed results. Basically, your computer understands all forms of content and therefore can give you exactly what you’re looking for, rather than all the possibilities.
OmniSearch For the Win
Now imagine that kind of time and money saving functionality implanted on a vast array of websites. Did you know a reported 80% of visitors will abandon a site if the search functionality is poor? That's an Everest-sized percentage, especially for those of us that rely on our websites to bring in the bacon.
Now imagine consumers searching terms on your site, getting the answers they need and being thrilled with the efficiency of it all. This is what OmniSearch accomplishes.
As MetaDolce puts it, OmniSearch’s embedded search bar enhances the search experience by allowing visitors to ask REAL QUESTIONS of the data on a given website and get REAL ANSWERS in return. No more key words; just type the question they way you'd ask it out loud and you get a concise answer.
By providing visitors with exactly what they need in a timely manner, site retention, conversion and CPM has the potential to increase dramatically.
Are you convinced yet? Go ahead, check it out for yourself at www.metadolce.com and transform the way you work.