Today MindTouch (news, site) releases the biggest product update to its collaboration platform in its history. The focus? Ensuring your content is strategic through the use of authoring tools, discovery and curation analytics.
Collaboration in Context
Although MindTouch is a collaboration platform, you don't typically place it in within the same space as solutions from Jive Software, SocialText or Telligent. One of the primary reasons for this is that MindTouch is very focused on collaboration integrated with enterprise applications, or as Aaron Fulkerson, Founder and CEO of MindTouch defined it:
Collaborative Networks are focused on groups accessing and organizing data into actionable formats that enable decision making, collaboration and reuse.
In a blog post on the Enterprise 2.0 conference website, Irwin Lazar talks about the "evolution of collaboration beyond stand-alone platforms and into the very fabric of the organization" or "collaboration in context". Specifically Lazar believes:
What we’re seeing is a maturation of the social computing landscape. It’s no longer about “which cool new tool can I deploy” but how can I leverage these tools to improve the overall ability of those within and outside my organization to communicate and collaborate.
If you look back at the capabilities of MindTouch over the past few years, what you see is that this is exactly what the platform does. It provides collaboration in the context of solving specific business needs, and it provides a base platform that enables developers to bring together the tools and enterprise applications required for their solutions.
MindTouch 2010, available today, is a continued extension of collaboration in context, pulling together the resources required to create and deliver strategic content that help organizations make money, keep customers happy.
We had an opportunity to speak with Fulkerson about the newest release of the MindTouch platform. He talked about the various solution frameworks they had built on the platform --- the top use case being the collaborative Intranet.
But there was another popular use case for MindTouch -- technical documentation. Fulkerson admitted that he originally dismissed this use case. After all, it's technical documentation, a little on the dry side unless you spend your day as a tech writer. He was convinced to look closer at the data and what he saw changed his mind.
According to the MindTouch research, technical documentation was being used to increase SEO and drive new prospects into the sales pipeline. MindTouch, the company determined, was uniquely suited for this space, miles ahead of where authoring tools like Framemaker and RoboHelp were.