This week, the mobile enterprise explores the appeal of Apple’s iPad and the explosive global expansion of the mobile web.

Surpassing Sales in Pursuit of the 'Killer App'

Apple has a reputation of exceeding expectations. Even after complaints about the iPhone 4’s receptivity, three months of revenue for Apple will most likely surpass predicted sales of US $17 billion, come September.

So what is it about Apple that makes its products and its approach so darn irresistible?

For one, they build products that let us decide its usefulness. The one percent of us that have experienced issues making calls with the new iPhone are frustrated enough to report it because for them, making phone calls is an important feature of a phone. For others, having instant access to the web, time-saving and time-wasting mobile applications are high priority. And still for others, it’s music, video or e-books that hook them.

For the iPad, the appeal is that it’s neither phone nor computer, but somewhere in the middle. It has the potential to be just an e-Reader or a digital playground bounding with yet to be developed opportunities. Or so thinks Christian Lindholm, a partner and director with Fjord, a leading European digital design agency. In a recent article for Bloomberg Business, Lindholm writes

After using the Apple iPad for few months … it is clear that we are still in search of killer apps. I don't think reading digital books and Web surfing on the couch will suffice to fill the bill and fire up the masses.

Just as every digital platform before it has been defined by what’s become its most attractive offering --the PC has Adobe, Microsoft Word and the Internet, the mobile phone, SMS and now apps -- the tablet device will also be defined by what makes it most lucrative. However, as Lindholm describes, its “killer app” is still not known, despite many attempts from publishers and media developers.

We need a new experience that merges reading, watching, listening, editing, and communication. There's no name for it. When the new paradigm is invented, shaped, and perfected, it will likely become a noun and a verb at the same time.

With more than 3.27 million iPads sold last quarter, Apple has definitely captured a market audience that is eager to experiment and cultivate its products along the way.

New Report Indicated Global Expansion of the Mobile Web

A new global survey from KPMG has found that people around the world are more likely to engage with the mobile internet because of the convenience it affords them, regardless of security concerns that may lurk.

The report, Consumers and Convergence IV, covered 22 countries, and surveyed more than 5,600 people on their day-to-day use of mobile and PC technology. It indicated that the number of world’s mobile internet users has increased significantly, practically doubling the number of users who say they use their mobile devices for banking in 18 months.

In China, for example, 77 percent of respondents say they have used their mobiles for banking and 44 percent for retail transactions. In India, 38 percent are using them to shop, and 43 percent for financial business.

The report also noted that concerns about privacy and security have grown. Right now, consumers are aware that inadequate privacy and poor security abound. Such perceptions could impede the evolution of mobile technology unless transparent privacy and security policies are introduced.

Yet, as much as consumers recognize the importance of appropriate security measures, they have integrated mobile technology into their daily behaviors, making the development and expansion of the mobile internet more necessary than ever before.