A new year of the mobile enterprise brings updates on stories we reported on last year (okay, days ago...).
Google's Mobile Payment Service Almost a Reality?
Only mere days into the New Year and already Google is on its way to improving our lives. Reports indicate that Google may be making a mobile payment service a reality.
Think about it. Users could buy milk and bread by tapping or waving their mobile phones against a register at checkout. Not only could this advance the way we prepare for snowstorms, it also holds untold possibilities for businesses.
According to rumors, the service could debut this year. Back in November we reported that Google was merely dabbling (along with a host of other wireless carriers) with a Near-Field Communication (NFC) chip that can beam and receive information wirelessly from 4 inches away. Reports this week indicate however that Google is well along in the development stages.
MMA Wants You
A month ago, the Mobile Marketing Association (MMA) called for guidelines to better protect smartphone users from intrusive tracking technologies. This week, the MMA is asking members of the mobile community, including carriers, marketers, agencies, media companies and media technologies, to join its Privacy Committee.
Scheduled for January 25-26 in Boca Raton, Florida, the Consumer Best Practices Meeting plans to address privacy issues, many of which were brought up in a recent Wall Street Journal report, after an examination of 101 popular smartphone applications on iPhone and Android devices revealed that 56 transmitted the phone's unique device ID to other companies without the user's awareness or consent.
No deadline for the guidelines have been set, but we’ll continue to track their progress.
Predicting the Future of Mobile Technology
According to Galen Gruman, reporter for InfoWorld, the future of the mobile technology, and the enterprise which it influences, holds many exciting opportunities and can change expectations as we look forward to the next decade.
While in 2011, the enterprise begins to embrace smartphones and tablet devices in the their mobile management solutions, the years ahead show companies advancing touch-based user interfaces, mobile wallet technologies and event HTML5 specifications and applications.
However, it won’t be until 2017 that “ubiquitous computing starts to get real” thanks to better "4G" cellular technology, which will increase available bandwidth for mobile devices and thus accessibility of Web-based and cloud-based services.
Overall, Gruman's predictions are reasonable and not overly optimistic, but do fail to address growing privacy and compliance issues that may develop alongside evolving mobile technologies.