This week the mobile enterprise offers us new and improved ways to stay in touch on the go, whether it be from our chair, our feet or speeding down the highway. And no, we don't mean the internet super highway.
A One-Stop Shop for Enterprise Mobile Applications
This week, Vivido, a leading enterprise mobility solutions provider, launched Mowego Marketplace, a platform focused on bringing thousands of new mobile applications to market for enterprises across all industries.
The Mowego Marketplace aims to enable organizations ranging from mid-sized to Fortune 500 to obtain standardized, scalable, enterprise built, smartphone applications that meet the rigorous requirements of the enterprise.
As well, the Mowego Marketplace also features an advanced development workbench and visual development tools that allow enterprise application developers to design and build mobile applications which are consistent, scalable and secure, while integrating in real-time with SAP and other enterprise back-end business systems.
Ultimately, Mowego aims to be a centralized marketplace for those in the enterprise to purchase, download and receive support for mobile applications.
Skype Lets Users Connect with Mobile Phones
Skype rolled out new monthly subscription services offering its cheapest calls yet across more than 170 countries and a new group video functionality. Such a subscription not only expands its services, but increases its market share.
The new monthly package includes calls to mobile phones, as well as landlines, and offer savings of up to 60 per cent compared to its pay as you go rate. Previously users weren’t able to use their paid subscription service to call mobile phones, the prices were higher and it only covered 40 countries -- with prices differing between each country.
This new functionally, combined with an upcoming launch that features a group video functionality, which will enable people using the service to talk for free on video and invite up to five people to join the conversation, makes Skype much more lucrative to mobile information workers.
Mobile Apps for the Car
The ultimate mobile information workers are not just holing up in Internet cafes, but the reality might be that they are in their cars. We all know about the growing trend and laws banning texting and driving, but another growing trend includes mobile apps for cars. One of the companies leading this trend in the U.S. is Ford, which just unveiled a number of apps that students at the University of Michigan created on top of Ford's platform as apart of the 12-week course called “Cloud Computing in the Commute.”
Among the apps unveiled was its SYNC AppLink technology for controlling Android and Blackberry mobile apps through Ford's voice-driven SYNC interface, though many of the apps the company is working on are those that are developed specifically for the car.
And designing specifically for the car isn’t as easy as it is for the seated or even pedestrian mobile user. In the car, that apps need to work at 70 mph, which as you may imagine makes safety more of a priority than most other apps require.
While some of the apps developed may never see the light of day in a Ford Focus, the over-arching message is that the car is just one more platform to factor into the mobile user experience.