Mzinga Brings Mobile, Facebook and SharePoint Integration to OmniSocial

By Barb Mosher (@barbmosher) Jun 29, 2010

Last year social computing vendor Mzinga (news, site) picked up a total of US 10 million in investment funding to take its social software solution to greater enterprise levels. Today we see just what it spent some of that money on as the company releases the latest version of its flagship solution: OmniSocial.

Taking Its Place Among Social Software

The numbers are impressive: 300+ clients across 160 countries (localized in 20 languages) consisting of 40 million users in 15,000 communities. Mzinga is all about building programs and initiatives that drive real business value. And the client list is nothing to shirk, although we've seen some of the names among the client lists of other social software vendors.

Mzinga's OmniSocial solution is a complete end-to-end SaaS-based social software solution. It can be used both internally and externally (although according to Dan Bruns, SVP Advanced Technology for Mzinga, they don't really see a difference between the two).

Looking at a high level, there are over 30 apps available within OmniSocial and 40+ widgets. The solution can be hosted as a standalone solution or integrated into an existing web presence in a few different ways:

Host an entire page, completely branded to the existing website with seamless movement between the Mzinga hosted web pages and the website's web pages.
Have Mzinga apps appear in context on a web page (via deployable widgets)
Deeper integration via Mzinga's APIs — note these are not open APIs, but they are built on open standards such as XML, JSON and XMPP.

Of course you can mix and match the integration options.

Also still included and expanded across more Mzinga apps is Kaltura video integration, something Mzinga announced last October.

OmniSocial Apps

The New OmniSocial

There are a number of significant improvements in this latest version of OmniSocial:

Hosting Options: OmniSocial is now available in both a public and private cloud configuration.
Mobile Support: A native app for both the iPhone and Blackberry that has configurable branding and includes blog, discussion, community and search capabilities.
Facebook Support: The ability to export content created in OmniSocial out to your Facebook profile.
SharePoint Integration: Seamless integration with SharePoint exposes OmniSocial content within the SharePoint environment and enables you to go to OmniSocial without having to re-authenticate.
Analytics: The first step in social analytics includes a dashboard and reports that provide intel on most influential and engaged members (roles, members, content, behaviors). Additional analytics capability is expected to follow soon which will include benchmarking communities to other communities and integrated social web monitoring.

Mzinga Analytics & Dashboards