netbiscuits_logo_2011.jpgNetbiscuits (news, site) packs in new features to its mobile platform to help developers make great-looking web apps compatible across devices.

Next-Gen Biscuits

Developers using Netbiscuits' dev tools have long been able to use its framework to create cool sites and apps for mobile browsers. Its extended feature set now allows developers to use the sparkly features found in smartphones including auto-location via GPS features, animated tickers and advanced image and video gallery features.

A user interface framework helps developers create apps that use the gamut of current smartphone features including multi-touch navigation, floating layers, swiping galleries, dynamic maps and auto-complete, for mobile websites and applications that have context and awareness to improve their value to the user. To highlight its wide range of features, the company is cheekily tagging its product as "HTML5+."

Getting the Best from Users' Phones

With Netbiscuits supporting all devices including iOS, Android and Windows Phone 7, developers can create one piece of code that will work across any phone, while getting the best looking site or app on of each device. Using the development environment's paradigm of "biscuits," each component can be dropped in as needed with the company's own BiscuitsML, creating the glue as a mark-up language. 

Netbiscuits cites eBay's mobile site as an example, offering auto-complete search, a swiping picture gallery option for top categories that work on touch-enabled smartphones and an overlay menu that allows users to load gallery content dynamically, without the need to reload other parts of the page or site.

eBay's mobile site, powered by Netbiscuits

We recently covered FatWire's new version of its enterprise Mobility Server product, and Netbiscuits seems to be thinking along similar lines:  Helping brands, enterprises and smaller companies appeal across the mobile spectrum without the need for endless store approvals and multiple developments.

You can try Netbiscuits as a 30-day demo. U.K.-based developers can see it in action at the Technology for Marketing and Advertising show on March 1-2 in London. It is the UK's only integrated marketing and advertising event, with an attendance of over 10,000 showing digital, direct, data and CRM solutions.