Pringo Integrates Microblogging into it's Social Network Pringo provides a white label online community platform. But their solution isn't hosted. It's a open source product that you implement in-house. They've recently announced some interesting new functionality for their next release and we've got the goods for you.

A Little About Pringo

Pringo is a company on the move. They have tripled their growth in the first half of this year, seeing revenues increase almost 200%. With over 80 clients in a variety of industry sectors, it's no wonder the company is on the recruiting path. Pringo expects to have at least 50 employees by the end of this year. Pringo_BattlesFeature.jpg
Pringo Battles Feature

They have a pretty interesting customer base which includes the likes of eHarmony and the HotMomsClub. Pringo_Rewards.jpg
Pringo Rewards Feature

Pringo has three product versions: * Pringo Express: Designed for startups, this version get something up and running quickly * Pringo Empower: Designed for companies who want the full product set * Pringo Enterprise: Designed to provide a number of advanced features

Pringo's Upcoming Version

Pringo is anticipating the next release of their platform in September of this year. Version 3 will have a number of new features and functionality. Here's a sampling of what you can expect.

Online Communities and Mobile Networking

Recently Pringo partnered with NINJA Mobile to power an application that enables mobile users to create, post, view and share content from their cell phones on any site built on the Pringo platform. Consumers will be able to select either a low-fee subscription or ad-supported packages for this functionality. Additional applications that will be available include: * Mozes – Mobile text * Limelight – CDN * Ad Bright – Ad sales * Zedo – Ad serving/tracking * Userplane – Instant messaging * Voki – Avatar services * Pixsy – Photo and video search


Something new coming to the platform in September via version 3 is the ability to micro-blog -- ala Twitter like functionality. They claim to be the first social networking platform that will include microblogging and say it's a great direct channel for to potential customers for marketers.

Architecture Enhancements

In addition to new application and service integrations, there are a number of infrastructure level enhancements. There will be a whole new architecture and flexible development platform, advanced caching and optimization and more granular permission sets. pringo_profiles.jpg
Pringo Profiles Admin

You will also see support for OpenID and Open Social as well as enterprise databases. Pringo will demonstrate the latest version of its products at the Web 2.0 Expo in New York, September 16-19.