We continued down the Communities in Social Business road this week, focusing on missed opportunities, culture issues and best practices.
Oscar Berg (@Oscar Berg): "When it comes to improving organizational performance, some organizations seem almost obsessed with fixing existing things that are broken, such as existing practices, processes and solutions. In their obsession they often fail to see and act upon even quite obvious opportunities.
One such opportunity that even industry-leading companies miss out on is the opportunity to facilitate rapid sharing of ideas across their dispersed organization by building and nurturing internal communities with the use of social software."
Jed Cawthorne (@jedpc): "Barb Mosher set the scene for this month's CMSWire focus on communities (or at least, online communities!) with her thought-provoking piece, "Communities: We All Want to Belong, or Do We?"
Barb references a definition of communities from David Coleman (founder and MD of Collaborative Strategies): "Communities rely on the strength of social ties, where your being there is important." I would add that in this case, "being there" includes in a virtual mode, as in logging on and taking part in the online communities activities.
Barb goes on to say this about internal communities in the enterprise: "Internal communities are about a groups of people working and collaborating for a common goal." Well, at this point I would like to respectfully disagree with my erstwhile colleague!
I would suggest Barb is actually describing a small team or a work group — people closely collaborating (as in working together toward a common objective).
Billy Cripe (@BillyCripe): "As businesses embrace social media technologies, the ability to interact with communities has dramatically increased. Enterprise 2.0 may have started as a way of linking people to each other but has quickly expanded into a way to engage entire communities. This is both wonderful and terrible. It is wonderful because of the vast potential that communities offer in the way of collective wisdom, idea generation, purchasing power and message amplification. It is terrible because of the huge risk that comes along with attempting to engage a community and falling flat. Sometimes the community backlash can be worse than not having done anything in the first place.
To develop a strong business strategy and avoid common mistakes, there are three aspects of community and four principles of interacting with them that businesses on the path to social need to understand. In this article I investigate the three keys to community. In my next article (coming tomorrow) I will touch on four principles of interaction with communities. Together these help put business on the path to social.
The three aspects of community are:
- Communities are more than social networks.
- Communities are engaged by definition.
- Communities based in real-life are different than those based in the online world.
"Billy Cripe (@BillyCripe): "As businesses embrace social media technologies, the ability to interact with communities has dramatically increased. This is both wonderful and terrible. It is wonderful because of the vast potential that communities offer in the way of collective wisdom, idea generation, purchasing power and message amplification. It is terrible because of the huge risk that comes along with attempting to engage a community and falling flat.
In my previous article I looked at three keys to community. Understanding how communities operate is vital prior to engaging them. In this article I consider four principles of interaction that businesses on the path to social should internalize as they engage with communities inside and outside their organization.
The four principles of interaction for businesses on the path to social are:
- Realize you’re already doing it.
- Enable communities in the real world to interact with you virtually.
- Enable virtual communities to interact with you in the real world and
- Don’t jump in without a strategy — the risks are too great."
And in Other News...
Seth Gottlieb (@SGGottlieb): "Dissatisfaction is spreading through the world of web content management like an epidemic, and while it’s easiest to pass the blame off on the tools you use, chances are that good ol’ fashioned human failures are the actual culprit. In fact, changing content management platforms could be the most detrimental thing you do for your company this year."
Scott Giordano: "Today's organizations face constant demands from an evolving global economy and increased regulations. To help deal with these demands, a new role has evolved: the CECO — Chief Ethics and Compliance Officer. Here's a look at its evolution."
Arjen Van Den Akker (@arjenvdakker) “Easy to use is a natural requirement for a content management system (Web CMS). The bottom line for every organization is being able to use the tool the way it’s meant to be used in the most efficient way. But when choosing a Web CMS, what do you look for in terms of ease of use?"
Mark Gregor (@Velir) "Virtually every project that comes through our door includes a mobile component, a mobile optimized site, a native app or considerations for new mobile channels (iPad, Kindle, etc.). We recently worked on a project in which we were challenged to:
- Support every major mobile platform via a comprehensive mobile optimized site.
- Build and stream content to native apps for the iPhone, Android and Blackberry.
- Build a flexible content API that could be leveraged for future devices.
- Extend the “author once, publish everywhere” concept to social networks and other channels.
This post will briefly outline the business goals of the project, describe some of the implementation details and provide some best-practice guidance for implementing a comprehensive solution."
Joe Shepley: (@joeshepley): "Previously, I spent some time prognosticating about three broad Enterprise Information Management (EIM) trends that I think will be important for the balance of 2011, given how I’ve seen them develop over the last 12 months:
Good enough solutions and approaches — the decline of best practices
Business pull instead of IT push — the decline of IT-centric ECM deployments/platforms
Vertical orientation — the decline of broad platforms or generic ECM stack capabilities
In this post, I want to look at where EIM is headed in the rest of 2011 from a marketplace perspective, i.e., the significant shift I’m seeing lately in the kinds of organizations getting involved in EIM."
Deb Miller (@debsg360): "Case management is proving to be an important means of delivering process improvement to solve critical business challenges, regardless of industry or type of process. Just a few examples include Chartis Insurance accelerating their loan application and underwriting response time, AEGON Financial Services improving their invoice processing, and the U.S. Department of Homeland Security reducing costs of responding to information requests. While these examples are widely different, they share some common characteristics. This opens the opportunity to learn and leverage not just from other company best practices in your industry, but also from those in completely different industries — a core principle of knowledge brokering.”
Chris Wright: "Microsoft has made 2011 the year it really pushes its cloud services, under the banner of “Cloud Power.” Its Windows Azure platform is being used by the likes of NASA and Xerox to build a wide range of bespoke cloud applications. Office 365, due to leave beta later this year, is Microsoft's cloud based productivity suite for businesses of all sizes. Add in its Hyper-V technology for private cloud environments, and Microsoft seems to have a pretty coherent strategy for powering “the cloud.” But what about the other side of the cloud proposition — accessing these services as consumers? What about the hardware and software end users need to get at, and make the most of, the cloud?"
Gerry McGovern (@gerrymcgovern): "Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.
You change how your website is seen within your organization by changing how you measure it. Up until now most websites are measured based on inputs (content, technology, traffic). To measure real value you must focus on outputs. What does the intranet help employees do? What does the website helps customers do?"