Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:
- Yahoo Buys IntoNow
- Facebook Launches Deals to Combat Google, Groupon and LivingSocial
- Royal Wedding Talk Is Underway Online
- Twitter Working on Mobile Experience
Yahoo Buys IntoNow
A new trend online is erupting, with users anxious to "check-in" to places and things. Whether it's checking in to a location on Facebook or Foursquare, or announcing that you're watching a show or movie by checking in via GetGlue or IntoNow, a movement is underway. Yahoo believes there's a future here and has put its money where its mouth is by acquiring IntoNow.
IntoNow is a company that has been covered here on Social Media Minute, and works by listening in on the audio of a program, then recognizes it, checks you in to the application and pushes the update to Twitter or Facebook. Other suitors for IntoNow reportedly included Facebook, Shazam and Twitter.
For those who are creeped out by Foursquare and location based check-ins, IntoNow gives them an opportunity to check into a show and have a conversation online about the piece of media they are watching. By taking television content online, networks can extend the reach of their shows beyond the timeslot they're awarded by networks.
Facebook Launches Deals to Combat Coupons
After months of hints and rumors, Facebook has finally released its local deals. Much like Groupon and LivingSocial, the behemoth social network is now trying its hand at limited timeframe group buying specials that promise consumers steep discounts on popular services and goods in your city.
Initially only available in Atlanta, Austin, Dallas, San Diego and San Francisco, Facebook Deals are now live and ready for you to use. However, is Facebook just joining an already established market that GroupOn and LivingSocial dominate? ReadWriteWeb speculates that Facebook Deals have some huge advantages, including being cheap, using the already established social network, and will be combined with Facebook Checkins.
It's likely that Facebook Deals will be popular because of its huge user base. Whereas Google Places isn't used by many online, Facebook has more than 600 million users, making it a guaranteed winner.
Royal Wedding Talk Underway Online
Are you aware that a huge event is taking place in London this Friday? The Royal Wedding is happening, where Kate Middleton and Prince William will wed, and the topic is already trending on popular social networks such as Facebook, Twitter and Tumblr.
News stories online (according to Bing) are up 7x to 7 million per day since the beginning of the month. Blog posts about the wedding have doubled in the same timeframe and YouTube videos tagged with Royal Wedding keywords are up 10x, from 37,500 to 460,000 per day. In America, the most tweets on the subject are coming from small cities including New Haven, Conn.; Lubbock, Texas and Tulsa, Okla.
Are you excited about the Royal Wedding? If you aren't going to be up at 3:00 AM Pacific time on Friday, you can likely check your Tweetstream or Facebook throughout Friday to see how the event unfolded, based off this data. This will be one current event that will be well-covered online in social networks and media.
Twitter Working on Mobile Experience
Twitter's VP of engineering has reportedly said that mobile is among the company's top three priorities for the near future. By recognizing that 40% of Twitter's messages come from mobile devices, the service is dedicated to make sure the mobile experience is smooth for smartphone-toting Tweeters.
Twitter recently drew criticism in the mobile world by installing the "QuickBar" in its iPhone application that was meant to prominently display trending topics. However, users found the bar to be intrusive and unnecessary and they mounted a revolt in online channels. Also, Twitter has been banning and blocking some mobile clients, enraging developers.
Twitter has taken some strides in making mobile a joy to use. By acquiring and releasing official namesake clients for popular platforms such as iPhone, Android and BlackBerry, the service is working to eliminate confusion among mobile users as to which service to use.