Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

  • The Two Screen Movement Is Upon Us
  • 7.5 Million Users of Facebook Are Younger Than 13
  • Yammer Announces Integration with NetSuite
  • Tumblr Adds Share Button, Becomes More Social-able

The Two Screen Movement Is Upon Us

Television receives criticism because it's a one-way communication medium. Sit down and watch the 'boob tube' and just prepare to just be spoken to -- or so goes the argument. In today's two-way participatory culture, how is TV supposed to compete for our attention? By embracing a movement that's gaining ground: the two-screen revolution.

The two screens comes from folks who utilize a laptop or tablet (most likely an iPad) while watching TV. Grey's Anatomy is a popular US show that launched a custom iPad application for viewers to enjoy while watching the show. Also, apps such as VH1 Co-Star make it possible for VH1 viewers to interact with shows. I could see this going even further, by enabling voting on shows such as American Idol or Dancing with the Stars with tablets -- there is a huge potential here.

Utilities such as IntoNow and Miso are allowing TV viewers to check-in to shows and chat online about specific episodes. This is a movement that TV producers and advertisers are likely watching and trying to figure out in terms of adding interactivity to TV content and driving ad sales as well.

7.5 Million Users of Facebook Are Younger Than 13

According to the Child Online Privacy Protection Act, online networks and websites are not allowed to provide services to Internet users under 13. This rule exists to help these more vulnerable online citizens stay safe in a world of online predators and other dangers while being online. Despite the rules in place, a large numbers of Facebook users are using the service.

Some 7.5 million users are on Facebook and are aged 12 or less, according to Consumer Reports. Going further, the survey has shown that more than 5 million of the users are under the age of 10. Users are filtered by age by entering in their birth date at the time of registration -- a step that can easily be defeated by any online user.

Do your young children use Facebook? The idea of a 9 or even 12 year old on the service is a scary one to most parents. Consumer Reports' survey stated said that the majority of parents seem "largely unconcerned" that their children are on the social networking site, but I'd beg to differ. What are your thoughts?

Yammer Announces Integration with NetSuite

Yammer is a favorite utility here at CMSWire. The business-focused micro messaging platform is a collaboration platform for groups of co-workers that leads to constant conversation and a unique sharing of ideas. The service has reported triple-digit growth in the last year and has been adding features on a regular basis. However, Yammer will become even more of a utility when it blends well with other enterprise services.

To this end, Yammer is now integrating with NetSuite, a popular hosted enterprise platform for CRM and ERP. The integration with NetSuite comes in two flavors, the first is called SuiteSocial, which allows NetSuite users to create activity streams for records in NetSuite. Secondly, Activity Streams make it possible for users to subscribe to activity streams from SuiteSocial and other enterprise apps.

This new collaboration with NetSuite gives Yammer a competitive edge against competitors such as Chatter with its Salesforce.com integration and a similar product from SAP.

Tumblr Adds Share Button, Becomes More Social-able

Tumblr is an extremely popular publishing platform that appeals to folks who want to publish content online, without all the fuss and time involved with publishing a full fledged blog post. Tumblr scratches an itch for those who find Twitter to be too constraining as a platform and blogging platforms such as WordPress to have too much overhead.

Tumblr has joined competitors Twitter and Facebook by releasing the Tumblr Button. This new utility allows content publishers from across the web to better interact with the Tumblr community. The button lets you, as online publisher, control how your content appears when shared on Tumblr. The button can be tailored to share a link to an article with a pre-filled description, a specific quote from the article or even specific paragraphs. Controls defining how video clips are displayed are shown as well.

Giving publishers control is a wise move by Tumblr. As Tumblr posts are mostly comprised of materials found across the social web, the Tumblr Button gives publishers control over appearance and behaviors, enforcing specific standards or branding on Tumblr.