A recent trend in the world of what used to be called "social networking" has been to focus on building communities around musicians and other artists. MySpace was the first to do this. Now, other networks are catching on.Treemo is one of the "Johnny-Come-Lately" Myspace/Flickr amalgams, built on a 'media-sharing' model -- with a good dose of anti-corporate, tree-hugger branding thrown in to impress the kids.
Nothing new there. But Treemo is not just a flashy take on an old idea. It also offers some useful differentiations.
First up is its upcoming revenue-sharing program; secondly, it's working with the mobile medium to bring its content to the small screen with the same quality available on big monitors.
Photos, video, music, and blogs can be uploaded to your own page via website, email, or cell/mobile phone. It is categorized into channels, can be searched by the usual filters, commented upon, and so forth.
Tagging and RSS is enabled, and drag-and-drop management tools allow you to easily administrate your content.
Oh, and if you're not too much of a jerk, you might even make some friends. Possibly some money, too.
Like YouTube, media is embeddable on other sites using displayed embed codes. And the portal attracts animators, movie-makers, garage-bands and other creatives who are particularly interested in the mobile capabilities of Treemo. (Or who have been kicked off MySpace for verbally abusing Tom.)
Treemo is also making friends where it really counts- with the suits in corporate America. Chicago venture capital company JK&B just cut the company a US$ 2.5 million check to help realize its potential. Treemo will put the new funds towards honing their product, international expansion, and towards marketing the website's enviable features.
Says Treemo CEO Brent Brookler, "This strategic investment validates our focus on pioneering new social media applications on our platform such as citizen journalism and building communities around emerging and established musicians and artists."
Treemo launched in September 2006, and already has around 80,000 registered users. It's also drawn about US$ 3 million total in venture funding.
For its part, JK&B manages around US$ 1.1 billion in assets, and has invested in a number of other companies offering Web 2.0 products like Interwoven and Selestica.