If you are a big believer in the benefits of social search, then there's a conference you need to attend -- The Search Engine Strategies Conference in New York, March 17-20, 2008.
This event is organized and hosted by Kevin Ryan, VP, Global Content Director for Search Engine Strategies & Search Engine Watch. It covers a wide range of topics on search engine marketing and is supposed to provide "real-time actionable information" to help you grow your business.
On Wednesday March 19, there will be a number of sessions for the track on Social Search, including:
* Social Media Marketing - What is it and What is it Good For?
Fast becoming a must have strategy in your marketing toolkit, you will learn why and hear some case studies of successful uses.
* Successful Tactics for Social Media Optimization (SMO)
: The group will discuss tactics for Social Media Optimization (SMO) using community-based websites like Facebook, YouTube, and new sites like Microsoft Tagspace Wikipedia that share content by tagging it.
* Social Media Research: Informing Search Strategies
: Learn how to gather research and quantity key information obtained through tagging, click through tracking, search history features and other methods.
* Social Search: The Next Step
: Where's it going and how do marketers continue to use it when customer behavior is changing so rapidly.
This is just one of several different tracks at the conference. Others include ClickZ, Fundamentals, Vertical and Retail, Conversion, Advertising and many more. Sounds like an interesting conference to hang out at.
Search is such a key component of any web strategy today that you will undoubtedly walk away from this conference with some good information.
To learn more about the conference taking place in New York, have a look at the SES New York website
If you aren't in New York, the event is held throughout the year at a number of different locations. The link above will point you to a location nearest you.