Socialcast Ease Integrates with SharePoint, BlackBerry

By Chelsi Nakano (@chelkano) Apr 1, 2010

Socialcast (news, site) just integrated two giants into its enterprise activity stream engine: Microsoft SharePoint and BlackBerry. With these guys in the mix, Socialcast is attempting to blend old and new school by giving customers the features they want without sacrificing enterprise-level security demands.

Enterprise Activity Stream Engine (EASE)

Ease socializes and centralizes an organization's communications between people, applications and data. This approach to workflow tackles common internal collaboration struggles head-on , as well as serve as a road out of the enterprise microblogging arena for Socialcast.

"While [microblogging is] still a key feature of our technology platform, we’re now focused on offering robust integrations with other systems as well," said Carrie Young, Socialcast's Director of Marketing & Client Relations. "It’s not just employees who can share updates to the network – machines, systems, and processes should be able to share information, too."

EASE + SharePoint

The Microsoft integration allows users to plug their Socialcast activity stream directly into Microsoft SharePoint pages. Both end users and IT admins benefit by now being able to:

Import the Socialcast stream directly into SharePoint
Post new messages with attached files, links, or photos to Socialcast groups
Comment on, like, watch, edit, or delete messages within Socialcast
Embed media files (image, audio or video) into the stream
Work with SharePoint 2007 and 2010

EASE + BlackBerry

The Socialcast Ease app for BlackBerry smartphones enables mobile users to be constantly connected to their company's Socialcast network. Perks include notification options, threaded conversations and a reportedly easy to use interface. Socialcast highlights features such as:

Flexibility: Users can access all applicable activity streams from their BlackBerry device
Messaging and microblogging: Comment, like, flag messages on the go
Network search: Total access to all network content and data
File upload/download: Allows users to upload and view photos and files, along with user comments and message context
Contact directory: View colleague profile information

"We are confident that the expansion of our platform to include new, robust integrations with two of today's most popular enterprise applications will have a meaningful impact on our customers' business optimization," said Socialcast CEO Tim Young.

The company also recently integrated Microsoft Outlook, lending users a version of the dashboard as well as an Outlook command menu, toolbar and message folder.

Socialcast's sights are set pretty high, and their recent US$ 8 million in Series B funding suggests that we're in store for quite a bit more news. Until then, review what Ease can do for you here.