Socialtext (news, site) breathed new life into its platform today with the release of version 4.6. The refresh aims to further socialize intranets with the addition of perks such as instant messaging support for IBM and Microsoft programs, as well as Google analytics.
Organizations everywhere are replacing traditional Intranets with a more "social" Intranet, a.k.a. one that supports enterprise-level social solutions. Accordingly, Socialtext 4.6 ups the collaboration ante in a handful of ways:
Communication and Sharing
Real-time communication has been enhanced with the integration of Lotus Sametime and Microsoft Office Communicator. These two business-grade instant messaging tools join the previously added AIM, Yahoo and Skype, making Socialtext's platform a veritable hub for chit chat no matter which angle you're coming from.
Meanwhile, the new Signals notifications feature allows users to view microblogging messages from colleagues without leaving the application they're working in (Signals is Socialtext's microblogging tool). Notifications appear on screen for Google Chrome users, and an extension is available for Firefox. For people using other browsers, the title of the Socialtext Dashboard will display the number of messages missed.
Rich Content and Media
Socialtext users can now see and share multimedia without leaving the Signals application. Specifically, videos from YouTube, Google and Vimeo, and slideshow presentations from SlideShare. Such content can also be embedded on collaborative workspace pages.
Users can now embed widgets anywhere throughout the Socialtext platform without the need for technical experience. This includes wikis, blogs, group pages and profiles, or key enterprise systems (CRM, ERP, DMS, etc.):
Socialtext now integrates Google Analytics. The addition of the platform allows administrators to see which pages people are accessing, how they got to them, how long they stayed, and where they went next. Additionally, admins can garner locations, browsers and screen resolutions.
"Although these details might trigger privacy concerns in the case of a corporate security breach, Socialtext has had a solid track record in that department since its inception in 2002," noted Clint Boulton of eWeek.
Here's a look at some of the new features in action:
A Different Angle
As most enterprise software makers are taking the cloud-only route as of late, it's worth noting that Socialtext is one company that combines the old with the new by continuing to offer both a Web-based and on-premise solution.
"Traditionally, intranets have been full of static information because they lacked a human presence," explained Socialtext CEO Eugene Lee. "As a result, adoption lagged and people resorted to ad−hoc ways to connect with colleagues. By bringing people to the center of the intranet experience, Socialtext's enterprise social software platform provides a go−to place for employees to find their colleagues and the information they need to propel their business forward."
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