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Survey: Most Popular Mobile Social Networks
Chances are that your online social networking habits are bringing you online via your phone.
A recent survey by ABI Research reports that almost half of those using online social networks have visited a social network through a mobile phone, with MySpace and Facebook being the most popular sites visited.
Of those surveyed nearly 70% have visited MySpace, and 67% had visited Facebook. No other social networking site reached 15% adoption mobile adoption.
It's no surprise that social networking sites can be addictive. So much so, it seems that users don't want to waste any time following the lives of others, or updating others on their lives, that the mobile web has begun to seep into their online habits. Because Facebook and MySpace have mobile applications, users are likely to continue to use them, rather than incorporating other applications that would inevitably require them to duplicate profiles, etc.
Social networking can be useful for keeping in touch with high school friends, making contacts within your city, or stalking your ex-boyfriend. However, most mobile users are interested in checking comments and messages from friends. Posting status updates also has proven popular, with over 45% of mobile social users letting others what they are up to via their phone.
ABI Research says that social networking has become a “central hub for communication across online and mobile domains for many consumers.” But, really, it might just be a great way to showcase the banality of our everyday lives. For those of us who feel a need to describe our movements beyond the 140-word Twitter limit, using mobile social networking may be ideal.
Yet, as we embark upon the mobile revolution, getting users to network mobile-ly is quite an accomplishment. It may signify a centralized digital media consumption, which allows users' desktop habits to transfer seamlessly to their phones. Social networking was one of the pivotal landmarks that shaped the World Wide Web, and it may just be what helps shape the mobile landscape.
The full report from ABI Research on the leading mobile social networks is available here.
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