Local television stations need revenue, too. More and more they find themselves in a situation similar to local newspapers -- they are losing money as people continue to stream to the Internet for their news.
So they have begun taking measures into their own hands by enlisting KickApps' application and WorldNow's consulting to boost their online revenue via user-generated venues and targeting traffic to local businesses.
What once used to be haven for the traditional television advertiser has now become a challenge for them. Niche marketing is blossoming and tapping into those markets holds untold fortunes. Using tried and true Web 2.0 technologies, like blogging, video sharing, message boards and content syndication via widgets, WorldNow's broadcast partners can help their local counterparts branch out with the help of KickApps.
KickApps, as you may remember, released version 3.0 of their on demand social media application not too long ago
. It featured many nifty enhancements, designed to "ease the deployment of features such as social networking
, user generated content
and programmable video players and widgets".
KickApps was born out of a vision "to eliminate all barriers for publishers looking to deploy a wide range of social media applications at their own websites" so it makes sense that they'd partner with those with the most barriers to eliminate.
Television, like other forms of traditional media
, no longer have just one communication channel through which to spread information. They have to cater to their diverse audiences through a variety of venues.
Despite the small niche that local television stations fill, they are smart to embrace Web 2.0. before they are swallowed up by it.