Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Two Truths About Mobile, Three Personal Stories to Prove Them

It used to be about "mobile access" but that's not it anymore. Our portable devices are now access, participation and creation devices. The rise of the decent camera on the phone and the ease with which pictures and video can be posted, tweeted and even emailed or texted has made us all photojournalists, inspectors and, most importantly, actors in our own stories.

It's a Mobile World

This has a dramatic impact in every sphere of life from the personal — where I can document the charming antics of my children and share them with whomever is in my address book, to the professional — where I can scout locations and send back information to the team, to the political — as we watch the map of the Middle East and Africa redraw the in real time.

It is no longer enough to look up the meeting room schedule at a conference — you must be able to update it or even relocate it from your pocket while standing in a random corner of the convention center.

The statistics are quoted and quoted again. But the story is this — we're very mobile now. It is vastly more common to have a mobile phone than a land line, especially in the developing world. In the US, every child wants, and most who's ages are in double digits, have a phone — with a keyboard of some kind, at that.

There are tectonic shifts in the work-world — the pace of change, the complexity of problems, new, more fluid organizations and ways of working — mobility is playing its part.

Fundamentally Changing How We Live & Work

Any discussion of mobile is, in my opinion, incomplete without reference to some of the most exciting research on youth and mobile by Graham Brown. Graham is so prolific and profound in this area, it's hard to make a comparison, but start here:

While Graham focuses on youth, what he's documenting is that mobile has fundamentally changed how we live.

The importance of mobile can be told by the numbers, by the level of effort and rush of new products into the market or by a few vignettes of modern life.

Note that the critical change we've seen in the last 6 months is that mobile is no longer about access — it's about full "anywhere" participation. Nothing less will do.

Three Personal Mobile Stories

Losing my shape trying to act casual…

You have some variation of this story of your own, I'm sure. I was in London when my Blackberry was run over by a lorrie. I would almost have preferred to have lost my passport. At least I could have gotten that replaced at the Embassy. I was untethered and twitchy. I had lost contact with my colleagues, my home and the group of people in London that I worked with. Of course, I had my laptop — but I had no office there, so it was very awkward to rely upon.

 

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