While some people were speculating that Yahoo! would be up for sale soon, the company was lining up an agreement to buy interclick, a proprietary advertising and technology solutions provider.
Why Yahoo! Bought It
Back in September, Yahoo! appeared ready to put itself on the market, with anonymous sources pointing to AOL as the buyer. Today Yahoo! announced the acquisition of interclick, inc. According to the announcement:
interclick has built the industry’s leading data valuation platform optimized to work with large data volumes across multiple providers and marketplaces. With interclick, Yahoo! will acquire unique data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply."
Ross Levinsohn, Yahoo! EVP, Americas region, says the investment underscores the company's focus on enhancing the performance of both guaranteed and non-guaranteed display business across Yahoo and its partner sites.
The interclick board unanimously approved the terms of the deal, putting a US$ 9.00 per-share price tag on outstanding shares of common stock at interclick. interclick directors and executive offers also entered into agreements to tender their shares to Yahoo!.
Other than sacking the CEO, Yahoo! didn't make huge headlines in 2011. interclick, on the other hand, stayed busy. In April, interclick rolled out a new customer portal, which provides real-time insights and analytics for partners. On July 27, interclick announced the beta release of a "self-service audience recommendation platform" called Genome.
On August 18, interclick announced that claims against the company and its advertisers had been dismissed with prejudice agains the plaintiff, Sonal Bose. Bose had alleged that interclick's online advertising practices violated numerous state and federal acts. Earlier that month, interclick released Q2 results, indicating a revenue increase of 34% year-over-year.
Yahoo! and interclick expect the tender offer to close in early 2012.