It used to be that you weren't a designer if you didn't use QuarkXPress - the product that revolutionized the field of desktop publishing. That was before In Design and other Adobe products came to dominate the field and rallied the next generation of designers.
But Quark has been gaining ground during the past year. They launched QuarkXPress7
with incorporated XML capabilities and released Quark Publishing System 7
which helped to streamline the editorial and creative workflow processes while improving production.
Now, they're partnering with Alfresco Software, Inc. to "develop integrated enterprise-class publishing and content management solutions for professional and corporate publishers."Alfresco, best known as "One of Ten Enterprise Software Companies to Watch" back in April
, made its name with an open source ECM
that enables customers to manage images, documents, records and more.
Both parties are hopeful that this partnership will provide cost-effective end-to-end content management and publishing solutions based on open standards
. Such an effort could enable seamless integration with an organization’s existing business systems and benefit publishers with its open source functionalities. John Powell, CEO and co-founder of Alfresco Software, noted that the partnership was "driven by the need to efficiently repurpose content for today’s dynamic publishing market."
Incorporating ECM with their existing focus on workflow might be the key to Quark's comeback. With Adobe's recent enterprise integration efforts
, Quark might be able pull ahead if they are serious about mastering the art of production and content management.