Bursting Through The DAM
As the DAM market continues to expand on all axes, companies are staffing up all over the place. Joining the shuffle is ADAM Software, the Belgian-based global provider of media asset management and delivery systems. It has added a new team and, recently, a star director to help the company expand.
Adding more strength to its management team, Alain Van der Hoeven joins ADAM as Global Sales Manager. Cindy Van Luyck is now Manager of the Marketing and Communications team and in charge of the company's brand identity.
To support its growing international customer-base, Leen Van Gompel comes on-board to reinforce the Client Management division, while Luc Brouwers is promoted to take charge of Global Client Management.
The new man on the board is Erik Aeyelts Averink, added last month. An investor (he is Owner of the Snowy River investment firm) and former President of SDL Tridion, Averink joins as an independent board member. He already has experience with the company as a strategy advisor. His aim will be to guide the company with advice based on his company and investment experience, to extend its reach in other regions, especially the U.S. market. Averink says:
I am looking forward to bringing my insight into business building into ADAM Software. The fact that I also have extensive experience in investing and supporting IT companies across Europe, Israel and the U.S. while at Gilde, means that I also have a history in working across an international network of businesses. My experience in working with different regions will help me contribute to position ADAM Software as a global leader in the burgeoning digital asset management software market.
Don't Know Them From Adam?
Late last year, ADAM Software launched DocMaker 2.0, a .NET-based web-to-print application to join its Config, Asset, Product Information Management Studio products. With InDesign Pagebuilder and connectors for Microsoft Office and SharePoint, it has full reach for most enterprises to help them manage any publishable content.
With customers stretching from Microsoft to Staples, Warner to Britvic, ADAM has the clout to make further impact in the marketplace and is juggling its talent to make things happen.