adam_logo_2010.jpgADAM (news, site) claims an industry first as it links its digital asset management suite to Adobe's leading suite.

Break the Creative Dam

For those working in the creative industry, Adobe's Creative Suite is where the majority of their work is done. So, by tying its DAM app into the application suite, Adam has made a leap ahead of its rivals who are looking into asset management.

The ability to manage all those images and text without having to leave the application will save designers, layout workers and editors lots of time, improving productivity. The connectivity is the lead feature in the new Creative Suite Connector 2.0.

Utilising Adobe Drive 2.0, it replaces Version Cue Connector and integrates the DAM directly into the apps via Adobe Bridge, so that you can get content into Illustrator, Photoshop, InDesign, Flash Professional or the other components, depending on which edition of Adobe Creative Suite is used.

ADAM Sees Integration as Critical

The connector comes hot on the heels of an updated connector for Microsoft Office users that gives Office 2007 and 2010 compliance plus 64-bit support. ADAM has also announced that it completely supports Internet Explorer 9 and recently launched another connector for SharePoint.

ADAM's products include Asset, Config and PIMS Studio, plus Workflow and DocMaker to provide a full package for media workers, admins and creatives to manage workflows and digital assets from origination to publication.