Asia's Content Management (CMS) Market Growth

The latest research on the Content Management Systems (CMS) software market in Asia Pacific excluding Japan (APEJ) indicates that the market, currently valued at US $102.0 million, is expected to grow strongly at a 5-year CAGR of 16.6%, surpassing the US$200 million mark before the end of the decade.

"Much of the dust of the recent years' acquisitions have settled in 2004, although there were still a number of smaller acquisitions aimed generally at rounding out one's product range. Despite the hype about Enterprise Content Management (ECM) in the past year, we see that demand for departmental level implementations have not decreased," said Sharon Tan, Market Analyst, IDC Asia/Pacific.

"Government initiatives such as e-government projects and digital archiving systems for government documents, and compliance-related spending will continue to be some of the key market drivers in the region for content management. There will be increasing information needs and complexity on how to store, manage, and access information efficiently. As such, there will be greater pressure on companies to invest in or upgrade their content management software to cope with this, particularly in more advanced Asia/Pacific economies such as Australia and Korea," she further added.

While Australia and Korea remain the largest country markets for content management software at US$29.9 million and US$27.6 million respectively for 2004, the highest growth in the region is expected to come from India, with a 5-year CAGR of 27.7%. ASEAN as a region is expected to contribute between 13 to 14% of the total APEJ market throughout the forecast period.

The top 5 vendors in the region's content management market -- which include IBM, FileNet, Interwoven, EMC (Documentum) and Open Text -- collectively account for 46% market share in APEJ in 2004. Interestingly, there has also been traction among the local vendors in some of the countries, which adds an interesting spin to the competitive landscape in some locations.

Source: IDC, 2005

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