CMS Watch, CMS Watch has a pretty interesting content management vendor map (see link below), laid out in the format of a subway map, which makes for intriguing viewing. The diagram is overtly enterprise-oriented, and links vendors according to their scope of operations across various content management arenas like Enterprise CMS, email archiving, DAM, XML management, etc. It's interesting to note that there are five main 'Hubs' -- extending the subway metaphor -- of vendors who can provide pretty much everything. Microsoft, IBM, OpenText, EMC and Oracle. Apart from the gorrillas there are the niche players like Ektron, Sitecore, Fatwire (Web CMS), JustSystems (XML), Laserfiche(doc. management)... who keep the focus narrow, and do what they do well -- most of the time, anyway. And also on the radar are a couple of companies which dabble in CMS-related software like Dell and SAP, as a break from making computers and giving Ernie Els lots of money to play bad golf.

SharePoint is Rather Good.

Microsoft, for instance, will do Enterprise CMS, Web CMS, DAM, Enterprise Portal, Ent. Search, email archiving, Social software/wikis, and is working on analytics. The product may be greedy on memory and pricey, but damn: if you're a corporate buyer and you call up a SharePoint sales rep, she will certainly claim to be able to solve most of your problems. And those which she can't, might be addressed by the the extensive Microsoft partnership community. This is probably why every second punter is falling over themselves to shell out for SharePoint, and why poor ole Redmond just reported in with over US$ 4 bil. in quarterly profits.

Vignette, Google

But note who we haven't mentioned yet: Vignette. And note one company which has enough strings to its bow to suggest that it is already a significant Content Management player: Google. Here are two companies populating a shadowy no-mans-land of wide-scope solutions, but without the range of products to challange the Big Five (yes, we're calling them the Big 5 as of now) on one-stop-shop total content management, or the specialization of Xythos or Ektron. You can imagine Vignette shareholders looking at this (admittedly superficial) map and wondering: hmmmm, maybe we should narrow down or scale out? Do DAM and Enterprise Search or ditch something and concentrate on what we do best? Perhaps more interestingly, and more plausibly, you can imagine someone at Google saying: "Hell, we're half-way there. If we developed a few new do-hickeys like an enterprise portal and a proper web content management system, and bundled it all just right, we could probably take a nice slice of the professional content management pie?" The market's only worth a couple billion dollars though. Small potatoes to Google, right?

Social Capabilities in the Enterprise

One more striking theme is the number of red 'under construction' map links showing vendors who are building social solutions, to tap into the potentially vast enterprise social networking market. Why doesn't Facebook just, you know, build a download which would enable closed Enterprise networks on the organization's own server space, and allow developers to develop applications for it through the Facebook Developer Platform, and users to import their own profiles? Like a WordPress.org download, except a social 'Facebook in a Box'-type thing? And make some Enterprise dollars while they're at it ?Ah, the world is full of mysteries. Oracle is marked in this map as building into social capabilities (although it actually has had its own internal social network for quite some time). SAP is also getting in on the social racket, it would seem. As is IBM -- one great social integration IBM has is in its internal developer network which innovates and beta-tests similar to a OSS community. Have a look at CMS Watch's Vendor Map, and our own previous coverage, and tell us what you think. While you're there, you might want to check out their new course on the Fundamentals of Web Content Management Technology. You won't see us there: we know it all already.