DAM Lowdown: How to Manage DAM Projects, Using DAM Workflow, DAM Stew

By Jason Campbell (@jemorycampbell) Aug 31, 2011

The DAM Lowdown returns with: 8 Steps to Successfully Managing DAM Projects, How to Use DAM Workflow, Wells Fargo Leverages Atempo Products to Kill Videotape, Two Unique Perspectives on Content Marketing and a fresh bowl of DAM Stew.

8 Steps to Successfully Managing DAM Projects

DAM Lowdown regular Daydream makes available a new whitepaper targeted at project managers tasked with leading the implementation of a digital asset management system.

Entitled "The 8 Steps To DAM Success: A Manager's Guide To Planning & Costing Digital Asset Management Projects," the whitepaper was created in response to the mistakes the firm sees repeated in RFPs. I encourage you to read the whitepaper for yourself, but here are the eight steps to give you an idea of what to expect:

Choosing DAM Software
Defining the technical Infrastructure.
System set-up and configuration
Integration with other solutions
Data migration and ingestion
Training
Support
Extending the solution

How to Use DAM Workflow

DAM vendor Vyre updated its "On Brand" blog with the completion of a two-part series called "Finally, I have a centralized DAM! So, how do I find my assets?"

The first part of the series makes the statement that the key success factor for the implementation of a DAM platform is search ability. The articles go on to tie search ability to metadata and metadata to workflow.

The second part of the series focuses on workflow and the importance of the control it provides over metadata and taxonomy. The two-part article concludes with this important question:

Do you have a suitable and flexible system that ties all these concepts together to make your business more On Brand?"

Wells Fargo Leverages Atempo Products to Kill Videotape

One of the few banking institutions to survive the culling of the last decade, Wells Fargo continues to grow both in size and technological sophistication. Seeing the oft-reported writing on the wall about videotape, Wells Fargo has deployed both the Atempo Digital Archive and Atempo Time Navigator products.

The combination of the two products and the work of the Creative Services group within Wells Fargo has led to a digital workflow.

Two Unique Perspectives on Content Marketing

Two members of the North Plains team provide interesting perspectives on the concept of content marketing.

Writing on the Media Post Blog, Jeremy Sohn discusses the "Now" revolution in content marketing and the three key challenges being faced by organizations:

Content Creation
Content Management
Content Distribution

Furthermore, Tom Albrighton writes on the Econsultancy Blog about the five stages of content marketing grief. Don't let the title fool you; the piece is focused on helping companies that are stuck in the past to find their way to the future.

DAM Stew

DG Acquires EyeWonder for US$ 66 Million

DG, a provider of solutions to the advertising and entertainment industries, has acquired EyeWonder — the video and rich media unit formerly controlled by Limelight Networks.