Day Software is looking to increase its ECM market share in NEMEA - Northern Europe, Middle East and Asia. That's an interesting combination of markets to manage, one that sounds like other ECM providers use, but we hadn't heard of before. Guess Europe is a little too big for one person to handle.Trevor Salmon has been selected by Day Software to be the newest VP of NEMEA starting September 1, 2008. With over 20 years experience in software sales and management, Salmon will be responsible for increasing growth in Northern Europe, the Middle East and Asia.
He's got a little background and experience to help him out. His background includes VP NEMEA for BEA Systems primarily selling Portal, Web 2.0 and BPM solutions. He's also worked for Interwoven for the same region. For Interwoven, he increased overall sales revenue by 40% in his first year.
Day is obviously happy with their decision to bring Salmon on board. According to Erik Hansen, CEO of Day, "He has the right combination of hands on sales management experience and a detailed knowledge of our software market, which will help drive Day's expansion plan into this key region, significantly contributing to our overall growth plan tied around some significant new solutions we will launch the fall."
The news of a new VP for sales follows on the heels of a solid financial report for the first half of 2008, and the appointment of Richard Francis as Day’s Chief Financial Officer effective September 15, 2008
Day Software is a Switzerland based company, so it makes sense they would have some big plans to move into the NEMEA market in a big way. We will have to watch closely to see what new solutions come from the ECM vendor.