FeedRoom Inc., a provider of Web video and digital media solutions and services, is getting cozier with Open Text's Artesia Digital Asset Management (DAM) solution, broadening its use in order to better serve its growing client base.
Digital Media Group will promote The FeedRoom's services to its clients and prospects as an extension of the core asset management system. This will be part of a strategic agreement between the two companies that will also call for the FeedRoom to promote the use of the Artesia DAM solution with clients seeking a solid digital asset management
system, both in a managed service or self-service environment.
Thanks to this deeper integration, joint clients get the benefit of both top of the line digital asset management and a flexible solution for rich media
"We are very excited to expand our use of Artesia's offerings and allow our customers to take full advantage of what we see as the tipping point of multimedia communication," said Mark Portu, CEO and president of The FeedRoom Inc. "The Artesia Digital Asset Management solution is a key component to our offering because of its scalable, robust and efficient capabilities. Overall, we're very impressed with how Artesia is evolving - specifically its focus on Web services was an important factor for us. The model for multimedia management is becoming much more intuitive, so we need to empower our clients with a distribution system they can use to be successful in their business for years to come."
The FeedRoom is no stranger to Open Text
, having been an Artesia customer since 2000. The FeedRoom offers complete Web video solutions for corporations and various organizations, letting the clients have more control in the entire rich media delivery process.
The FeedRoom's closer relationship with Artesia DAM will let users efficiently manage and share the mulititude of Web video and digital assets that come with each campaign including B-Roll distribution, VOD and live training, product demos, town hall meetings, testimnoials, etc.
Artesia DAM provides the core digital asset management capabilities for all of The FeedRoom clients' Web video and digital media assets within a secure, centralized Web-based system.
Head over to FeedRoom
for more information.