Now that the earlier announced acquisition intent is a done deal, and the planned layoffs are (as we hear) underway -- what would be a better move for Autonomy and Interwoven than to release a new product based on mutual strengths?
And so they did. One of the products from the company now called Autonomy Interwoven -- the web content management system Interwoven TeamSite -- has been integrated with Autonomy’s Intelligent Data Operating Layer (IDOL) platform.
The IDOL-based TeamSite 6.7.2 will allow customers to use IDOL functionalities like (supposedly) faster search, increased scalability, advanced conceptual content technologies, including customer profiling based on a combination of modes of customer interaction (e.g. e-mail, phone, messaging, web browsing behaviors, etc.)
According to Anthony Bettencourt, CEO of Autonomy Interwoven, the goal of this “injection” is to “enable marketers to derive meaning from all forms of digital information -- both structured and unstructured, text audio and video -- on a single platform.”
It won’t be long until we hear from Autonomy Interwoven again. In the meantime, it would be interesting to see how customers are reacting to the new, IDOLized TeamSite.