Leading Industry Analyst Report and Award Commends Interwoven for Being an Early Mover in ECM Market, Leveraging MediaBin Offering to Meet Customers' Needs
Interwoven, Inc., the world's next-generation enterprise content management (ECM) company, today announced that it has been recognized by Frost & Sullivan with the 2004 Business Development Strategy Award for the World Digital Asset Management Market. Based on predetermined measurement criteria, Interwoven was ranked number one in the industry for its ability to listen to its customers and acquire and integrate the necessary technology to address customers' needs.
"Interwoven has done an outstanding job of helping define the ECM space, and continues to demonstrate its commitment to customers and prospects by delivering valuable content solutions," said Mukul Krishna, Frost & Sullivan senior industry analyst. "In recognition of Interwoven's early insight into the evolution of the industry and business development strategy to continue growth by exploiting technologies that integrate with Interwoven's ECM platform, Frost and Sullivan is pleased to grant Interwoven this strategy award for leadership in digital asset management."
The Frost & Sullivan Award for Business Development Strategy is presented each year to the company that has demonstrated excellence in business development within the industry. The award recognizes the company's ability to best perceive consumer needs, develop products and/or services that meet user needs, successfully introduce products or services to the industry, and identify new market segments to expand the existing customer base. According to the report, through a combination of vision, technology, and successful marketing, Interwoven has demonstrated superior market growth skills.
"The challenge facing our customers for whom brand stewardship is critical is to find an efficient way to create, manage, distribute, and publish marketing content with globally-distributed marketing teams," said Bob Estes, vice president, Marketing Content Management Solutions, for Interwoven. "MediaBin is a the heart of Interwoven's Marketing Content Management solutions, and our solutions make it easy for companies to facilitate and control the real-time distribution of marketing content to sales staff. As part of our complete ECM platform, our products make it easy to customize content to meet the needs of prospects, distributors, and local markets around the world. We are honored to be recognized by Frost & Sullivan for our strides in meeting the digital asset management needs of our customers."
To learn more about digital asset management solutions from Interwoven, visit http://www.interwoven.com/products/dam/
To learn more about the Frost & Sullivan awards, visit http://www.awards.frost.com/prod/servlet/vp-portal-home.pag?vpid=2843808
About Frost & Sullivan
Founded in 1961, Frost & Sullivan is a global leader in growth consulting. Frost & Sullivan Awards are presented to companies that demonstrate excellence in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine award recipients in a vast variety of market industries and landscapes. For further information, visit www.frost.com
Interwoven, Inc. is the world's next-generation enterprise content management (ECM) company. Interwoven's patented, award-winning ECM platform integrates the six pillars of content management: collaboration, e-mail management, document management, Web content management, digital asset management, and records management. Allied with the leading enterprise application providers, the Interwoven ECM platform provides complete, end-to- end content management for more than 2,700 organizations worldwide including Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter & Gamble, and Yamaha. For more information visit www.interwoven.com
Source: Interwoven, Inc.